study Malaysia introduced the unit trust concept relatively early compared to its Asian neighbours in 1959; a unit trust was first established by a company called Malayan Unit Trust Ltd. The unit trust industry in Malaysia has therefore a history of more than four decades. The unit trust industry was characterized by slow growth in the sales of units and a lack of public interest in the new investment product in the first two decades. There is only five unit trust management companies were established
Premium Collective investment scheme Investment Marketing
types Lists In organizational behavior and industrial and organizational psychology‚ organizational commitment is the individual’s psychological attachment to the organization. The basis behind many of these studies was to find ways to improve how workers feel about their jobs so that these workers would become more committed to their organizations. Organizational commitment predicts work variables such as turnover‚ organizational citizenship behavior‚ and job performance. Some of the
Premium Organizational studies and human resource management Organizational commitment Employment
1: The term Relationship Marketing (RM) was used by Berry (1983) in relation to Transaction Marketing (TM). He used RM as a tool to challenge the dominant practices and theories within the TM paradigm. There was a growing concern that a firm’s objectives should be more than attraction‚ they should maintain and develop relationships with all stakeholders. Furthermore‚ TM treated consumers as passive participants that were available in great numbers. It was during this period of ambiguity that RM was
Premium Marketing Management Strategic management
and review an article that focuses on the corporate culture in relationship marketing. (The role of corporate culture in relationship marketing – Ilesias.O et.al‚ 2009) Methodology : The paper used a qualitative methodology involving interviews of related personnel. The interviews were then analyzed throught the grounded theory method. Conclusion : It was learnt that there are two key values that are needed to put relationship marketing in effect‚ which are client orientation and high degree of concern
Premium Marketing Qualitative research
A Dissertation On Customer Relationship Management And Importance Of Relationship Marketing In The Banking Sector This project report is being submitted as a part of the requirements of the MBA Program of Bangalore University. The project has been undertaken By: SHRIYA MEHROTRA Reg. No. 04VWCM 6117 With the guidance and support of Prof. Raja Sekhar Faculty: MBA [pic] ALLIANCE BUSINESS ACADEMY BANGALORE – 560 076 Batch: 2004-2006 Declaration I
Premium Customer relationship management Bank
Critically evaluate the concept of organizational commitment and consider the difficulties involved in securing employee commitment. INTRODUCTION: An organization is a social body consisting of a group of people who share a similar goal or work towards achieving a single goal. They are well structured and managed in such a way so the goal can be reached most effectively and efficiently. Organizations are of various types. It can be private (led by an individual or a group of people) or public (led
Free Employment Organization Organizational studies and human resource management
Definition Organizational commitment may be viewed as an organizational member’s psychological attachment to the organization. Organizational commitment plays a very large role in determining whether a member will stay with the organization and zealously work towards organizational goals. Theory A prominent theory in organizational commitment is the three-component model (TCM). The model argues that organizational commitment has three distinctive components: 1. Affective commitment is your emotional attachment
Premium Emotion Attachment theory Organizational commitment
dangers of escalation of commitment and measures that organisation can take to curb escalations Contents 1. Executive summary 1 2. Intoduction 2 3. Causes of escalation of commitment 3 3.1. Psychological 3 3.2. Social 3 3.3. Economic 4 3.4. Organisational 4 4. Dangers of Escalation of Commitment of the Ebola vaccine project 5 4.1. Physiological Dangers 5 4.2. Social Dangers 5 4.3. Economical Dangers 6 4.4. Organisational Dangers 6 5. Measures to deal with Escalation of Commitment: 7 5.1. Share and reduce
Premium Decision making Risk Decision theory
Delivering Customer Value – Customer Relationship Marketing Introduction In the past few decades Customer relationship was none existence with business organization making no effort to build relationships with its customers. But since then strong competition has forced business to form long lasting relationships with its customers‚ if it needs to stay in business. The term Customer Relationship Marketing first emerged during the 1990’s. It was made possible due to the advancement in IT and
Premium Customer relationship management Hotel
Trust is the very thing that everybody in this world desires‚ or at least should desire from one another. Who wants to have a friendship or relationship without trust? Nobody does. Without trust‚ there is no friendship‚ and without friendship‚ there is no love. I believe that trust is an even greater compliment than to be loved! I believe George Macdonald said it best when he stated "To be trusted is a greater compliment than to be loved." When I read this quote for the first time‚ I thought to myself
Free English-language films 2005 singles UK Singles Chart number-one singles