CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
Premium Bell System Qualitative research Marketing
trying on their oversized clothes playing dress up‚ children pageantry is nothing like that it sexualizes young girls. Can you imagine seeing your little three year old daughter or niece a dressed up as a prostitute‚ who Julia Robert played in the movie Pretty Woman? That was one of the many disturbing image I saw while watching Toddlers and Tiaras. How can a mother let their young daughters go on national television dressed in skimpy outfits for the world to see? I don’t
Premium Management United States Family
THE BLUE MOUNTAINS The blue mountains located west of Sydney in nsw. it goes through temperate climate.the mountains is home to many native flora and fuana. Both tiger quoll and the Eucalyptus tree are fundamental to the enviorment of the blue mountains to help preseve the enviorment.There are many human disruptions causing threat to the flora and fauna nevertheless alot can be done by the people to put an end or reduce the threats and help the flora and fuana survive in their natural environment
Premium New South Wales New Zealand Australia
Mini-Literature Review The Ox Mountain range is in County Sligo. ‘’The Ox Mountains lie along Sligo’s border with Co. Mayo’’(Libraries 2010). A strip of ancient rocks - gneiss‚ schist and granite - form the bedrock of the Ox Mountains’’(Geological 2016). The uplands of the Ox Mountains are wild and mainly covered by blanket bog. Some parts of the Ox Mountains are heavily forested. To the north and south of the Ox Mountains is farmland that is mainly underlain by Carboniferous Limestone and Sandstone
Premium Plate tectonics Earth Volcano
Business Model Mountain Man Brewing Company was a family-owned business which owned a quality beer called Mountain Man Lager. As shown in Exhibit 1‚ the Mountain Man Lager was well known as working man’s beer. Its quality taste with bitter flavor and high alcohol content were the value propositions for the products. And the key resources for these features were the special recipe and a meticulous selection of barley. Also the main customer segment for the Lager was blue collar most of whom were
Premium Beer Marketing
With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
Premium Brand Brand management Branding
6/15/20011 Watching a movie at Home vs. at the Theater Watching movies is a popular pastime that I enjoy‚ but over the last few years the traditional Friday family night at the movies has switch gears. With so many convenient factors to viewing a film at home‚ one has to ask is going to the theater really worth it these days? When I say worth it‚ let me share a few of the obstacles that I’ve had to face recently at the movie theater .First‚ if I decide to go on opening night I have to armor up
Premium Movie theater Mobile phone Film
Rochester Institute of Technology | Mountain Man Brewing Company: Bringing the Brand to Light | Advanced Corporate Financial Planning | Professor Testa 1/23/2012 | | | Objective Complete a NPV analysis to see if Mountain Man Brewing Company should implement Mountain Man Light to its existing product lines: * SWOT Analysis on Mountain Man Lager * NPV analysis for Mountain Man Lager * NPV analysis for Mountain Man Light * NPV analysis on whole company * Strategic Options
Premium Revenue Marketing
It’s Friday night and John is trying to decide what to do for the night. He wants to watch a movie‚ but he cannot decide between going to the movies and renting a movie. Have you ever been in this situation? Have you ever thought about the pros and cons of watching a movie at the theater versus the price to rent a movie from your local rental store? If you haven’t given any thought to it‚ then this may be the time to look at some pros and cons of these two different ways of watching movies. Overall
Premium Movie theater Film Box office
Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor‚ more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt” * Mountain Dew is looking a new concept and
Premium Caffeine Coca-Cola Soft drink