"Colby Buzzell" Essays and Research Papers

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    global standardization

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    Norvell Kansas State University‚ Manhattan‚ Kansas‚ USA A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell‚ 1968; Cavusgil et al.‚ 1993; Douglas and Wind‚ 1987; Hill and Still‚ 1984; Jain‚ 1989; Levitt‚ 1983; Sorenson and Wiechmann‚ 1975). Significant progress has been made with respect to the extent to which international marketing strategy can be

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    “Charity towards all‚ and malice towards none”‚ were Lincoln’s words and his vision of the path of Reconstruction. After the bloody defeat of the rebellious Southern states in the Civil War‚ America needed peaceful reconciliation and reconstruction. What was intended to be a painless‚ effortless plan turned into another irrelevant conflict that ended up a failure. Although‚ the southern reaction to northern rule was a factor that lead its to failure‚ northern political factors also killed Reconstruction

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    Republicans. They Klansmen were made up of first-class men‚ doctors‚ lawyers and some farmers.(Document B). The K.K.K. repulsively murdered John W. Stephens and hung him in the Grand Jury room of the Court House.(Document A). Another example is Abram Colby. The Klansmen broke into to his house and whipped him‚ just because he gives his votes to the Radical Republicans.(Document B). I strongly believe that the South is the main cause for the death of reconstruction. The North put in so much effort

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    or tomatoes. My all time favourite is grilled cheese with brie and bacon. The kind of cheese is a matter of preference. The variety that is commonly used is American‚ but it is always fun to try something a bit more interesting‚ like Brie or Colby. As long as your cheese can melt it will work. You can stack multiple layers of different cheeses as long as they are thinly sliced. If your piece of cheese is too thick it will not melt well enough before the bread burns. Now that you have

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    My favorite Brand

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    look to target consumers. The purpose of this paper is to share what brand I felt sold me and made me want to go out and buy and stay purchasing this companies product. The brand that I am passionate about is Kuerig. In 1998 Kuerig was started by Colby college roommates Peter Dragone and John Sylvan. The company started to provide brewing of single cups of coffee that provide better consistency in the quality of the coffee. Reasons why I am passionate about Kueirg The First reason I am passionate

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    References:  Drucker (1974) “The Practice of Management”‚ Harper and Row‚ New York.  Chaffee‚ E. (1985) “Three models of strategy”‚ Academy of Management Review.  Buzzell (1987) “Linking Strategy to Performance”‚ Free Press‚ New York.  Cooper (1991) “The surprising case for low market share”‚ Harvard Business Review‚ Boston.  Borgerson‚ J. L. and J. E. Schroeder (2008) “Building an Ethics of Visual Representation:

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    Kodak Case Study

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    From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition

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    Personal Responsibility

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    dimensions for personal and social responsibility everyone must possess. It also discusses how it will take the entire college administration to take a serious and committed stand to help foster social and personal responsibility in its students. Colby‚ A‚ & Sullivan‚ W.M‚ (2009‚ Winter). Strengthening the Foundations of Students’ Excellence‚ Integrity‚ and Social Contribution. Liberal Education‚ ()‚ 22-29. Retrieved from EBSCOhost database. This was an article similar to the first article

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    Absolute Advantage and Comparative Advantage According to the classic model of international trade introduced by David Ricardo (19th-century English economist) to explain the pattern and the gains from trade in terms of comparative advantage‚ it assumes a perfect competition and a single factor of production‚ labor‚ with constant requirements of labor per unit of output that differ across countries. The basis for trade in the Ricardian model is the differences in technology between countries. As

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    Sipping Alcohol

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    The article I reviewed is entitled “The Prospective Association Between Sipping Alcohol by the Sixth Grade and Later Substance Use” by Kristina M. Jackson‚ Nancy P. Barnett‚ Suzanne M. Colby‚ and Michelle L. Rogers. This study focuses on discovering whether or not alcohol consumption at a young age causes risky behaviors in the later youth stages. Early alcohol use causes subsequent unfortunate outcomes such as alcohol problems‚ use disorders‚ risky sexual behaviors‚ lower school achievement‚ unintentional

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