For enquiries‚ please contact Coca-Cola Sabco (Pty) Ltd on: Tel: +27 41 395 4071 . Fax: +27 41 374 4266. Email: info@ccsabco.co.za For a specific country request‚ please contact the country representative. Cambodia +855 232428 99 1 1 6 Cambodia +855 1 834 Ethiopia +25 1 1756 114 681 Ethiopia +251 1 1 2 763 Kenya +254 206 998 Kenya +254 20 699 8000000 Mozambique +258 2 1 400 189 Mozambique +258 21 400 189 Namibia +264 613 207 Namibia +264 61 320 7000000 Nepal +997 143 506 Nepal +997 1435 0602 02 South
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The Coca Cola Company‚ founded in 1886 in Atlanta‚ the United States‚ is the world’s largest nonalcoholic beverage company. Coca Cola currently owns and markets more than 500 beverage brands (Anonymous‚ 2010)‚ including waters‚ sports and energy drinks‚ juices‚ tea and coffee‚ which are distributed in over 200 countries throughout the world. Along with Coca Cola‚ the company also owns Sprite‚ Fanta and Diet Coke‚ which are four of the world’s top five nonalcoholic beverage brands (Anonymous‚ 2010)
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Coca Cola Company is one of the biggest global manufacturer‚ marketer‚ and distributor of non alcoholic beverages. The company sells concentrates and syrups to authorized canning and bottling operators. Coca Cola company products include sparkling‚ juices‚ beverages‚ and bottled water. Around 75% of the coca cola revenue is international‚ and 53% are concentrate and syrup sales of Coke brands. Coca cola markets in world’s top five brands Coke‚ Diet Coke‚ Sprite‚ and Fanta. Coca-Cola is the most
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Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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product that has given the world its extremely well known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. The first cola recipe‚ by John Stith Pemberton‚ was originally a cocawine called Pemberton’s French Wine Cola. In 1886‚ when Atlanta passed Prohibition legislation‚ Pemberton responded by developing Coca-Cola‚ essentially a carbonated‚ non-alcoholic version of French Wine Cola. It is thought he was inspired by the remarkable success of European Angelo Mariani’s cocawine‚ Vin Mariani. He carried
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Diet Coke Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982‚ and was the first new brand since 1886 to use the Coca-Cola trademark. Target audience Diet Coke has always been aimed at young women in their 20’s‚ this reason probably being is that women tend to worry more about their weight than men do. Advertising diet coke The most famous Diet Coke TV advert which makes its target audience
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Company Profile Coca-Cola Company in China The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with almost 500 sparkling and still brands. The Company’s brands include Coca-Cola‚ Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitamin Water‚ POWERADE‚ Minute Maid and Georgia Coffee. Globally‚ Coca-Cola is the giant of the beverage industry worldwide. Through the world’s largest beverage distribution system‚ consumers in more than 200 countries enjoy the Company’s beverages
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COCA-COLA COMPANY: • Coke was first created in Atlanta. It is an American Multinational‚ offering 500 brands in 200 countries with over 3500 products worldwide. • Coke’s slogan: OPEN HAPPINESS It represents the power of optimism and positive thinking. It is “happiness in a bottle”‚ it connects people and it brings out the best in the human spirit. • MUSEUM: Coca-Cola is the only brand in the world to have an entire museum that showcases its history‚ current reality and future possibility. The
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Kayla Boehmig MKTG 320 TR 2:00 Coca Cola: Another Advertising Hit 1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. A common theme that I see in Coca-Cola’s slogans is happiness. The slogan in 1923 was “Enjoy life.” In more recent years‚ other slogans used depicting happiness includes “Life tastes good” and also “Open happiness”. I believe that Coca-Cola stands for wholesome‚ quality‚ and happiness. It is a company
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Case Number 1: Valuing Coca Cola Stock. Executive Summary The Coca Cola Company‚ founded in 1886 in Atlanta‚ Georgia‚ is the premier soft drink producer globally. Besides manufacturing the famous Coca Cola‚ the company is responsible for bringing a variety of different products to the global market such as Fanta‚ Sprite‚ PowerAde‚ Dasani and Nestea. The Coca Cola Company is divided into two main sectors: the North American Business Sector and the International Business Sector. After selling
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