Speech on Coca Cola

Topics: Coca-Cola, Cocaine, Pemberton's French Wine Coca Pages: 1 (359 words) Published: March 17, 2013
on It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. The product that has given the world its extremely well known taste was born in Atlanta, Georgia, on May 8, 1886. The first cola recipe, by John Stith Pemberton, was originally a cocawine called Pemberton's French Wine Cola. In 1886, when Atlanta passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola. It is thought he was inspired by the remarkable success of European Angelo Mariani's cocawine, Vin Mariani. He carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced “excellent,” and placed on sale for five cents a glass as a soda fountain drink. Soda fountains were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, and headache. A century later, the Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately, for Pemberton, he died in 1888 without realizing the success of the beverage he had created.   Here are a few fun facts about Coca-Cola

One of the most famous advertising slogans in Coca-Cola history "The Pause That Refreshes" first appeared in the Saturday Evening Post in 1929. The theme of pausing with Coca-Cola refreshment is still echoed in today's marketing. Frank M. Robinson is credited with naming the beverage "Coca-Cola," and designing the trademarked, distinct, script that is still used today. The first marketing efforts in Coca-Cola history were done through coupons for free samples of the beverage. Considered an innovative approach back in 1887, this was followed by newspaper ads and selling Coca-Cola branded items. The first servings of Coca-Cola were sold for 5...
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