Introduction-: Coca-Cola is a carbonated soft drink sold in stores‚ restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta‚ Georgia‚ and is often referred to simply as Coke or (in European and American countries) as cola‚ pop‚ or in some parts of the U.S.‚ soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was
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Valuation of Brand “Coca-Cola” Project Report‚ Valuations and Real Options Contents Executive Summary 4 COCA-COLA Company 5 Coca-Cola Brand 7 Relevance of the Study 7 Why Coca-cola 8 Objective of the Study 9 Literature Review 9 Data Source 10 Valuation Methodologies 10 Income based valuation methods (Dividend Discount Approach) 11 Valuation Description 12 Method 1: 3 stage Dividend Discount Model approach 12 Method 2: Relative Valuation Approach 14 Method 3: Cost Based Approach
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Coca-Cola strategy Today‚ our Coca-Cola Company serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands‚ while at the same time building a coordinated strategy with direction from the center. Thus‚ we need to come up with a blended solution that can combine standardization and localization. Coca-Cola has pursued many strategies of localization and also standardization‚ yet none of them were
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Introduction Before I try to illustrate in this paper specific strategies of company‚ I should mention that different factors has an influence on strategic move on specific company as well as role of management. Further‚ there are different views of strategy: as a ploy‚ plot‚ pattern‚ position‚ and perspective. Strategy is a high level plan to achieve on or more goals of uncertainty.1 In order to achieve certain goals‚ company needs recourses that are usually limited. What is most important
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Slide1: International strategy (tiêu đề của slide nhé c) The enterprise has core competencies => the competitors in the host country does not have or difficult to develop‚ catch up or imitate Being not under pressure to localize products and to reduce production costs Company’s head office played a central role Slide 2: International strategy of Coca Cola (1900 to 1950) 1899-1909: added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906: developing
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Brand Audit Coca-cola In partial fulfillment of the Requirements for the degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Submitted by: Santiago‚ Kevin DJ March 2011 I. Consumer focused sources of procedures to: -Assess the health of the brand Coca cola has been top in the market for the last decade or even 2 decades. But can coca cola maintain their top level in the market? One of the great marketing legend of coca cola is their bottle. That famous bottle was designed
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students of MKT-470 “Strategic Brand Management”. Our faculty Mr. Saquib Shahriar‚ Lecturer‚ School of Business‚ Independent University‚ Bangladesh has assigned to us this report writing as a part of our course study. We are sincerely thankful to him for assigning or group such type of a project work. In this report we have discussed about overall market scenario of Coca-Cola‚ its brand strategies‚ brand elements‚ positioning‚ problems and current market strategy‚ marketing mix elements (pricing
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Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause
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Brand inventory “ in the first time ‚ the cost to produce it were $20 higher than the price it was sold for‚ thus a loss for its maker. It was sold at a price of 5 cents per glass “ * History of Coca Cola: Coca cola was invented in Atlanta‚ Georgia‚ in his backyard‚ May 1886‚ by Doctor John Pemberton‚ a pharmacist‚. He has a motto to benefit and refresh everyone it touches‚ so that people include the drink in their happiness. The name for “Coca Cola” was given by his bookkeeper
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Title page: Coca-Cola Company Introduction: The Coca-Cola Company is truly global‚ and its main product is recognized and consumed worldwide. The Company organizes and structures itself in a way that reflects that fact. At the same time‚ the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. This Case Study illustrates the way in which the Company has built an organizational structure that is robust and yet also
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