Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends‚ and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically
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market value of the anti-dandruff market in 2010 is at 3079.69 million baht‚ which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years‚ most recently 2009 to 2010 the market grew by 3.60%. Clinic Clear and Head & Shoulders are the two main players in the anti-dandruff shampoo market having market share of 17.7% and 8.8% respectively (as of May 2011). Head & Shoulders is the #1 anti-dandruff shampoo in the world in terms
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Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market‚ many companies are facing the same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast
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The Feasibility of Chili Leaves Extract as Anti-dandruff ABSTRACT: During this time‚ many people says that beauty does not refer only to your looks but also with the hair. MOst common problem of every individual is how to make their respective hairs not only beautiful‚ shiny smooth but also dandruff-free. There are a lot of shampoo introduce to us that answers our problem but still we dont know whether they are effective or not. That’s why the researcher conducted a study entitled " The Feasibility
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Title: Feasibility of Calamansi Fruit (Citrofortunella microcarpa) As a Natural Anti-Dandruff Hair Gel Chapter I: Introduction Background of the Study: Rutaceae is a genus of plants with more than 160 species. It is also known as citrus family. Calamansi is one of the species of Rutaceae. The plant is characterized by wing-like appendages on the leaf stalks and white or purplish flowers. Its fruit has either a spongy or leathery rind with a juicy pulp that is divided into sections
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Angelo A. Martinez EN 11 R-49 On the 1st of July 2007‚ Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff‚ and nourish the scalp at the same time. Once it was launched‚ there was immediately alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol‚ an ingredient not used in any other anti-dandruff shampoo. Or maybe it was just because it was marketed well‚ having high-quality television
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SHAMPOO BY MANEESHA .R BSC PHYSICS DEFINTION: Shampoo is a hair care product used for the removal of oils‚
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DANDRUFF [pic] INTRODUCTION Dandruff is the most common condition affecting the scalp the old cell pushed by new ones i.e renewation. In this scalp become scaly skin cell collect in clump. after brushing it come and
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ability of shampoo. I wash my hair every day in the morning‚ as I feel my hair is so oily and dirty and gives me uncomfortable feeling. I have to spend significant amount of time in the morning for hair washing followed by hair drying and I want to reduce my frequency of hair washing as other people do. My frequency of hair washing was suspected due to the used of poor shampoo cleansing ability and therefore I need to find and use the suitable one. In order to find shampoo with good
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Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant‚ which‚ while cleaning the hair and scalp‚ can remove the natural oils (sebum) which lubricate the hair shaft Because of the function it serves‚ shampoo seems to be a favorite product for all class of customers. The
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