* Case: “Clean Edge Razor: Splitting Hairs in Product Positioning” * Writing task: Recommend a strategy to Paramount Health and Beauty Company about the best positioning plan for the new product Clean Edge. The plan should include the brand name and marketing budget in order to launch the product. The best course of action for the positioning of Paramount’s new Clean Edge Razor is Niche strategy with an emphasis on “the most intensely involved super-premium consumers” (Clean Edge‚ 2011‚ p
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Requirement 1: Provide a Highlighted SWOT for this situation. Business Analysis Strengths Weaknesses 1) Paramount focuses on extensive clinical testing. A consumer research indicated that Clean Edge achieved a 25% increase in hair removal compared to other leading nondisposable razor brands. 2) Paramount is a respected brand in the industry. 3) Paramount created a special nondisposable razor project team. The team focuses on developing a technological breakthrough and providing the company
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BUS 152A September 18‚ 14 Case Write Up #1 Clean Edge Razor: Splitting Hairs in Product Positioning Problem A well-known health and beauty company‚ Paramount is launching a high-technology nondisposable razor‚ Clean Edge. They are searching for the most efficient way to gain market share. Their concerns come down to three main problems: whether they should target niche market and price the product in the super-premium segment‚ or aim mainstream market and gain broad appeal‚ ;whether they should
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Clean Edge Razor: Splitting Hairs in Product Positioning Case Analysis Marketing Concepts Problem/Decision Identified This case is about ‘strategic positioning’ decision dilemma of a newly developed technologically advanced product. The product manager Randall of Paramount Health and Beauty Company- a Global player in health and beauty industry is faced with an intriguing question of how to best position the new product so as to have a right market
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Clean Edge Razor Splitting Hairs in Product Positioning 1. What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life-cycle challenges for Paramount’s current products as well as Clean Edge? The non-disposable razor category has seen changes in the recent years. * Advertising expenditures increased significantly for newer and smaller players to grab the market share whereas established players did not increase
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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rosenberg‚ william kim and Shareholders from: jackson randall subject: paramount clean edge date: 8/16/2010 After extensive and exhausting research for the past few months on our newest product “Clean Edge”‚ in which many of our internal departments and managers have contributed invaluable knowledge‚ time and energy in seeing that Clean Edge has an efficacious launch in the super-premium non-disposable razor market‚ I was appointed by Mr. Quimby to spearhead a recommendation to the executive
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Do clean lakes really exist? By Yujia‚ Luo (Group 1) September‚ 2014 Introduction A main purpose of wastewater and sludge treatment is to remove phosphorus (P). It seems to be reasonable because excess phosphorus entering the aquatic systems can result in algal blooms. People have been taking much effort to explore simple‚ economic and high effective methods to remove phosphorus. Concentration of nitrogen (N) is another important element to assess the quality of freshwater. As the same with phosphorus
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A. CASE ANALYSIS I. Statement of the Problem How can Gillette Company maintain and improve its profitability? II. Objective 1. To reinvigorate the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has
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Strategic Profile and Case Analysis Purpose Located in Knoxville‚ Tennessee‚ Pro Clean is a cleaning service business owned by one Kevin Wilson. He started out as a one-man show‚ but expanded his business 2 years ago. His expansion plan was to imitate the leading company in the industry‚ King Rug’s business model. He moved his office out of his home into a commercial facility‚ hired 3 workers to do the cleaning job and purchased 2 more new vans on lease. He also started a basic website for his company
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