MARKETING 611 SECTION 005 CITIBANK INDIA CASE Learning Team A5: Mohammad Al-Ali‚ Greta Carlson‚ Patricia Ligon‚ Scott Schultz‚ Mike Xu‚ Max Young Word Count: 1496 In assessing the marketing strategy of Citibank India’s credit card business‚ Harpreet Grewal is faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely
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Citibank Frits Seegers : President of Citibank California Lisa Johnson : Area Manager James McGaran : Branch Manager of Los Angeles Area Branch. Lisa Johnson Los Angeles area Manager. Joined the company in 1978 in Chicago and moved to California in early 1988. Her area was the biggest in the division and included two regions that had previously been managed separately. Supported many managers and was well versed with the events in each branch. James mcgaran Working in the banking industry
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Executive Summary The business world is very competitive‚ so every business decision should be taken carefully. When a company is facing a problem‚ it usually uses a problem solving process to identify a problem and analyze pros and cons among possible solutions. This paper is an analysis in regard to Citigroup Inc in order to identify possible problems that the company is facing. We are going to set out the problem-solving process based on PSU SBA framework. PSU SBA represents six steps in problem-solving
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Citibank has been known world wide for being one of the largest commercial banks and one of the major international banks. Besides that‚ it is also a public company- FIRST NATIONAL CITY BANK OF NEW YORK as well as the third largest foreign bank in BRUNEI but it has only two branches set up in BRUNEI. For more information‚ Citigroup has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company currently employs approximately 260
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SOP Inputs for Suffolk University: Please give a thoughtful‚ candid analysis of your professional objectives‚ both long and short term‚ and indicate how the graduate program for which you are applying will help you achieve them. I have grown up watching my father run a construction business called ABC firm. As I became older‚ though I really did not understand the full implications of running a venture‚ I always felt that given the opportunity‚ I would do things a little differently. The company’s
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Hemo-Tech Case Presentation Outline * 1 Myles Intro: Facts: * 1 Issues: Multiple Element Arrangement * How should revenue be allocated to each deliverable? * What sales price should be allocated to each deliverable? * How are deliverables defined? * 25-4 “A vendor shall evaluate all deliverables in an arrangement to determine whether they represent separate units of accounting. That evaluation shall be performed at the inception of the arrangement and as each
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Problem: Don Edwards‚ a recent MBA graduate has been asked to analyze the financial performance of Sears and Wal-Mart. Although Wal-Mart is the industry powerhouse‚ its 20% return on equity (ROE) lags behind that of Sears’ 22%. Analysis: Wal-Mart operates fewer stores than Sears but is ahead in terms of total selling area by a ratio of 3.4:1. Between 1995 and 1997‚ Sears’ retail store revenue per selling square foot was not only lower than that of Wal-Mart but in decline. Sears allows
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Let me ask u first; do u have a credit card? some of you already have bank accounts and credit cards‚ some of you anyway are going to have because its necessary for life and business. So today I want to tell you about ATM cheating .I found one of the ways of cheaters to take your money from credit card using ATM machine. So I want to present it to you and warn against it. Today or tomorrow u can be a next victim of ATm cheating • On the first slide you can see next to the ATM machine a man
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Q1.List sears strengths and weaknesses. Then asses how well each of the proposed changes in Sears strategy will build on the strengths and work to eliminate the weaknesses? Strengths of Sears - Broad category of product offerings‚ i.e: hard side(hardware) and soft side (women apparel‚ children toys etc) of Sears - Strong retail network system - Colossal numbers of stores with huge capacities are present all over the country‚ both in and off malls. - Owner of mix of brands i.e. : strong brands
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“T” on the answer line. If false‚ write a word or phrase in the blank to make the statement true. F | 1) The microscope lens may be cleaned with any soft tissue. | F | 2) The coarse adjustment knob maybe used in focusing with all objective lenses. | T | 3) When beginning to focus‚ the lowest power lens should be used. | T | 4) Resolution decreases as the amount wavelength of light increases. | F | 5) When focusing always focus toward the specimen.
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