Chipotle successfully strives to maintain a consistent brand image across all of its marketing communications. The message strategy is clear: Chipotle is about ’food with integrity.’ The creative strategy has focused on clean images of their delectable cuisine and clever text reinforcing their fresh mantra. While Chipotle has shied away from more traditional television marketing‚ it has fully embraced social media marketing to hit its millennial audience exactly where they will be. Online. Chipotle
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Chipotle Case Analysis Introduction Tell the reader what the case analysis is going to discuss. There should be very little background information here as the reader is already familiar with the case. Analysis Core Competencies A core competency in Chipotle lies in their vision to ‘Change the way people think and eat fast food’. Chipotle was able to draw a much different concept than most other fast food chains. Through leadership and guidance of their founder Steve Ells‚ Chipotle has been able
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In September of 2014‚ my partner Asli‚ and I‚ two high-school seniors‚ decided that people should have a choice between Chipotle burritos and cafeteria pizza that tastes like it endured a nuclear fallout. Starting with surveys‚ we determined whether there would be demand for a service that delivered burritos instead of cafeteria food‚ and if so‚ how much extra people would be able to pay. We prepared extensively‚ creating several worksheets to track income and expenses‚ and created an online form
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Chipotle Mexican Grill Incorporated Amber Haring‚ Christy Swyres‚ Christy Baze SU 2015 Section 9B Webster University William Cornwell June 22‚ 2015 Chipotle Mexican Grill 1. Do you think CMG is a successful company? The Chipotle mission statement: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals‚ the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste‚ great nutrition
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Case 27: New Balance Athletic Shoe Inc. Name: Fernandez‚ Carla Rose M. Year: 5th Year Date of Submission: August 7‚ 2013 CASE PROPER I. Objective * To be more competitive in the market * To open all possible opportunities for the company a. Expand and innovate their product lines b. Increase market share and increase loyal customers II. Statement of the Problem * Operational issues such as high labor cost‚ high inventory and longer lead
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DISCUSSION BOARD2 When is international trade an opportunity for workers? When is it a threat to workers? International trade is rewarding as it is unsatisfying when it comes to the average worker. When a new business is started for that region or area jobs are expanded merely because it is expected that it will be at a rate of lower cost production along with less expense on product materials. The more the business is in demand the more job opportunities a created or expanded. In some incidents‚ not
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Profile as Economic Gateway. VOA-Voice of America. Retrieved November 11‚ 2013 from http://www.voanews.com/content/brics-to-offer-gateway-to-africa-but-who-wants-it/1628168.html Quarterly Report to SEC Form 10-Q. (October 18‚ 2013). Investor Relations-Chipotle Mexican Grill. Retrieved November 11‚ 2013 from http://ir.chipotle.com/phoenix.zhtml?c=194775&p=IROL-sec&secCat01.1_rs=11&secCat01.1_rc=10
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U7A1 Marketing plan section 1 - Executive Summary Page 1 Chipotle Mexican Grill‚ Inc. Marketing Plan I. EXECUTIVE SUMMARY Chipotle Mexican Grill is a chain of restaurants specializing in San Francisco burritos and tacos since it’s inception in 1993. Chipotle is known for chunky guacamole‚ large burritos‚ and assembly line production that provides high quality food served with the speed of fast food. Its “Food with Integrity” motto represents the pride it has in providing wholesome
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analysis is a framework to examine a firm’s competitive position and strategy. By examining a firm’s Strengths‚ Weaknesses‚ Opportunities and Threats‚ SWOT evaluates a firm’s strategies to exploit its competitive advantages or defend against its weaknesses. Strengths and Weaknesses involve identifying the firm’s internal abilities or disadvantages‚ while Opportunities and Threats involve identifying external factors such as competitive forces‚ development of new technology‚ governmental intervention
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(1) Sales‚ Sales Growth (Hint: Use Revenue Line) Sales Amount in USD; Growth in percentage. | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417‚000 | 1‚835‚922‚000 | 2‚269‚548‚000 | 2‚731‚224‚000 | SALES GROWTH | ------ | 13.99 | 20.91 | 23.61 | 20.34 | (2) Gross Margins (Hint: Restaurant Operating Costs Lines for COGS) Gross Margin = (Sales – COGS) / Sales; Expressed in % | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1‚331‚968‚000 | 1‚518‚417
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