• Assignment 1 Identify Your Competitive Advantage
     Chipotle Mexican Grill was founded on July 13, 1993 by Steve Ells. Ells was a line cook for Jeremiah Tower at Stars in San Francisco, CA. He took what he learned from there and opened up the first ever Chipotle restaurant. After just a month of the restaurants opening, 1,000...
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  • Assignment 1
    Identify Your Competitive Advantage BUS 100 – Introduction to Business July 17, 2013 Chipotle Mexican Grill opened in 1993 by a man named Steve Ells. Ells initially didn’t intend on opening multiple Chipotle restaurants, but his goal of wanting to serve delicious food made with the finest ingredients...
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  • Chipotle
    Prepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual...
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  • Chipotle Case Study
    Chipotle, Inc. History of Chipotle Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver, Colorado. His goal was to serve high quality, delicious food quickly and in a “fast-casual”...
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  • Chipotle Swot Analysis
    Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993, in Denver, Colorado. By 1996, there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998, and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed...
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  • Swot Chipotle
    Reducing of available source of ingredients nearby. | Opportunities * International expansion * adding of locally crafted beers to be more competitive | Threats * Rising food costs * Rising employee expenses | Strengths * Reputation – Chipotle has a reputation among consumers for being an ethical...
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  • Chipotle vs Panera
    Chipotle vs. Panera Bread Company Introduction Fast Casual Restaurant fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In the USA it is a relatively new and growing concept to fill...
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  • Assignment 1 Restaurant of Choice
    100 October 23, 2013 There are many opportunities out there to help create an income and achieve financial success. First, is choosing a business that will assist you in making it in life. One business I would choose is Chipotle Mexican Grill. There is a tool to identify if a business...
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  • Chipotle
    Case 5-> Chipotle: The Challenges of Integrity External Assessment a) General Environment Due to the fact that Chipotle is worried about providing customers with the best possible ingredients and in the same time, concerned of taking care about environment, animals as well as farmers, which...
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  • Chipotle Mexican Grill Case Analysis
    Group report: case study analysis Case number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang...
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  • Chipolte Mexican Grill
    Chipotle Mexican Grill Presented to Dr. Robert McNeal Department of Business Administration College of Business Administration Alabama State University In Partial Fulfillment of the Requirements for the Course MGT 462.01 Business Policies 5:30 M W (Spring 2009) Submitted by: Helena Bryant ...
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  • Business Analysis
    II. Industry Analysis Chipotle operates within the restaurant and bar industry, but is specifically part of the fast-casual restaurant industry. A fast-casual restaurant is an establishment that promises rapid service, higher quality foods, and a more enjoyable atmosphere than that usually offered at...
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  • chipotle
    Business Research Case Chipotle Mexican Grill Table of Contents Introduction ……………...……………………………………………...3 Launch to Now: A Detailed Timeline ……………...………………...…3 Leaders and Leadership …………………….…………...……….……..4 Planning: Company Strategy, Mission, and Vision …...……………..…5 Evidence...
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  • Chipotle Mexican Grill
    John Hawer Herrera February 21, 2013 MGMT 561 Chipotle Mexican Grill, Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver, Colorado in 1993, one may not have foreseen this venture to become the fastest growing restaurant chain...
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  • Chipotle
    Executive Summary The fast-casual restaurant industry was the pioneered by Steven Ellis, the CEO of Chipotle Mexican Grill. Now considered the leader in the fast casual industry, Chipotle Mexican Grill (CMG), first opened their doors in the spring of 1993 in heart of Denver, Colorado. Immediately Chipotle’s...
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  • Chipotle Grill Ececutive Summary
    section 1 - Executive Summary Page 1 Chipotle Mexican Grill, Inc. Marketing Plan I. EXECUTIVE SUMMARY Chipotle Mexican Grill is a chain of restaurants specializing in San Francisco burritos and tacos since it’s inception in 1993. Chipotle is known for chunky guacamole, large burritos...
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  • Chipotle Grill Case Study
    What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects? There are a lot of things about Chipotle that have kept them successful in previous years. Opportunities and strengths depict that presently the company has a strong and positive image...
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  • Swot Analysis
    restaurant is very “homey” one might say, since it's small and the customer has a personal relationship with the waiter—more personal than one at say, Chipotle or Q'doba. Weaknesses The biggest negative trait that the restaurant has is that there is no real advertising for it, besides a Facebook...
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  • Panera Case
    location and I feel that I am not the only one who has made a decision like this when choosing a place to eat. Porters Five Forces Threat of New Entrants The threat of new entrants in the food service contractor industry is extremely high. The restaurant industry is one of the most entered industries...
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  • Chipotle External Analysis
    Restaurant Industry: Chipotle Mexican Grille, Inc. TABLE OF CONTENTS Chipotle Overview 3 Industry Overview 3 Key Macro External Forces 4 Five Competitive Forces 4 Major Factors Causing Fundamental Changes 4 External Analysis 4 Key (or Critical) Success Factors 4 APPENDIX – 1 4 APPENDIX...
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