Oluyinka Fadahunsi Chipotle Mexican Grill “Food with Integrity” I. Key Problem Chipotle Mexican Grill (CMG) “Food with Integrity” founded in 1993 with the aim of reinventing Mexican food with a policy of Food with integrity and the commitment to finding the very best ingredients raised with respect for the animals‚ the environment‚ and the farmers. The company witnessed a tremendous growth over the years until October 18‚ 2012 when its stock price suffered a significant decline from a 52-week
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a) Does Chipotle have any core competencies and‚ if so‚ what are they? Chipotle have their set of core competencies‚ which includes: A focused menu which could be customized by a customer‚ good employee training that results to good customer service‚ being able to utilize fair-trade meats and organic vegetables‚ and creating a restaurant where the kitchen is design for efficient operations and where employees can easily interact with customers. These core competencies have helped Chipotle grow into
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Part 1: Company Information: The company selected for our financial analysis project is Chipotle Mexican Grill. Chipotle (for short) is a company that is a major player in the fast food and restaurant industry. The name “chipotle” is derived from the Mexican Spanish name for a smoked‚ dried Jalapeno pepper. The restaurant sells large burritos and bowls in an assembly line production system where all the condiments are arranged and all the customer has to do is request what they want their burrito
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One way that Chipotle markets its organization is their campaign to serve food/meat that is natural; purchased from good sources that do not use hormones through their raising process. *Finance/Accounting – This is the money portion of any business. This department would be responsible for accounting for the money going out and coming in. In Chipotle‚ obviously the sales generated money would be spent on leasing restaurant spaces
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Chipotle operates under a single business strategy in which it generated at least 95% of revenue from corporate owed restaurant. The advantage of having a single business strategy is that Chipotle focused their operation on one idea to expand their opportunity and growth. They focus their growth on Chipotle Mexican Grill domestically and internationally. Chipotle devoted their effort to one concept allowed them to create a more comprehensive plan. All their departments are working towards the same
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favorite restaurant. The company I chose was Chipotle Mexican Grill‚ Inc (CMG). I know that this is crazy because its fast food‚ but I work less than 1 mile from one and I eat there at least 2-3 times a week. So as much money as I have invested in with just lunch a week. I was dying to find out their financial information and this assignment gave me my opportunity. Chipotle Mexican Grill‚ aims to do a few things but do them exceptionally well. When Chipotle (pronounced chi-POAT-lay) opened its first
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Background: By now most consumers have at least eaten chipotle once. Now if you have eaten chipotle you know it has a strong background of a sustainability story. If you haven’t‚ very long story short‚ it is how vegetables are grown in vigorous soil‚ it removed GMOs from its menu‚ it’s takes a stand against growth hormones and antibiotics in milking cows and how it’s allowing pigs to be pigs instead of being caged up. Chipotle has done a great job of committing to this approach‚ developing the message
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fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle has their competitive strength
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Chipotle is known for their delicious burritos‚ bowls and tacos that are filled with all natural ingredients. They claim to not use any artificial flavors or fillers whatsoever. They get all of their healthy ingredients from local farms and not factories. They were also the first national restaurant chain to disclose the GMO ingredients in their food. And now they claim to not use any ingredients that are GMO. Chipotle looks and seems like the best and healthiest “fast food restaurant” that there
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Robinson-Hill June 25‚ 2014 Founder‚ Steve Ells After attending the Culinary Institute of America‚ founder Steve Ells original wanted to own a fancy‚ white table cloth restaurant‚ so in 1993 he started Chipotle to make the money to do so. Even after the initial expansions from the first Chipotle restaurant in Denver. Ells still was thinking about cashing out and going into the fine dining business. When the burrito business took off extremely quickly‚ Ells decided to stick with burritos. “There
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