Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so‚ what should be the focus of the ads? Celebrity endorsements‚ the humane treatment of animals in its beef‚ etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing
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analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects? There are a lot of things about Chipotle that have kept them successful in previous years. Opportunities and strengths depict that presently the company has a strong and positive image in its established markets which is mainly in the U.S.‚ U.K. and Canada. Strong brand recognition drives the company. Customer loyalty allows a long-term positive impact to Chipotle‚ which enhances company value. Targeting
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One of the immediate effects is shortage of raw ingredients which might either create an increase of the menu prices or a change in menu options as a way the substitute the unavailable ingredient. Either option could drive some customers away from Chipotle and revenues and sales would suffer. Climate changes and increasing global temperatures affect not only the company but the industry as well. Recent increase in global temperature‚ rising water levels‚ and low availability of fresh water represented
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Chipotle vs. Panera Bread Company Introduction Fast Casual Restaurant fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In the USA it is a relatively new and growing concept to fill the space between fast food and casual dining. The typical cost per meal is in the US$8–$15 range. Two emerging fast casual restaurants are Chipotle Mexican Grill and Panera Bread. When Chipotle
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Analysis In comparison to its biggest competitor‚ Taco Bell‚ Chipotle has the upper hand in terms of taste and quality. Its efforts in serving quality food through sustainable sourcing acts as a point of differentiation among its quick service peers. With its ‘food with integrity’ as its mission‚ it gained the approval of millennials by establishing itself as a fresher and healthier alternative. To integrate its mission into its operations‚ Chipotle has an efficient distribution network consisting of 22
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Chipotle was established in 1993 with the idea to demonstrate that fast food does not have to come with the typical “fast-food” experience. Chipotle’s niche market prefers high quality ingredients that’s healthy‚ tastes good‚ and uses classic cooking methods with unique interior design. Chipotle has changed the fast food market and uses the short and sweet mission statement to “forever provide food with integrity”. The company’s vision statement is “to change the way people think about and eat
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Chipotle Mexican Grill Restaurant Case Analysis Problem statement: In order to secure and promote Chipotle’s market share in the restaurant industry‚ kate is in the position of seeking competitive strategies with feasible implementations. Analysis: * External Environment: 1. General environment: Having global economic downturn‚ most of the businesses performed declining. 2. Industry environment: However‚ QSR outperformed and even expanded in USA. Obviously‚ consumers are heading
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John Hawer Herrera February 21‚ 2013 MGMT 561 Chipotle Mexican Grill‚ Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver‚ Colorado in 1993‚ one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006‚ Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18‚
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even restaurant. All of these restaurants compete based on a number of factors‚ including taste‚ quality‚ speed of service‚ price and value‚ name recognition‚ restaurant location‚ customer service and the ambience and condition of each restaurant” (Chipotle‚ 2010). The QSR industry is seeing growth due to the fact that today’s society is more strapped for time than ever. According to the American Sociological Review‚ “more than 50% of American families are dual earner household…multitasking allows
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Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone‚ Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much
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