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PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s
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Automotive market in CHINA China’s domestic car sales‚ growing at more than 10% annually‚ these growing sales were in the domestic market and did not improve China’s competitiveness in the global auto industry. The rise of China as a Automotive car producer has lead to better roads‚ new distribution channels‚ the deregulation of the auto market‚ and China’s WTO entry. The multinational automotive companies invest in China for several reasons they try to find lower production costs‚ increase
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Introduction The macroeconomic environment that Starbucks operates in is characterized by the ongoing global economic recession‚ which has dented the purchasing power of the consumers. However‚ market research done in the last few months has indicated that consumers have not cut down on their coffee consumption and instead‚ are shifting to lower priced options. This means that Starbucks can still leverage the buying power of the consumers in a manner that would give it a significant advantage over
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The external environment may be analysed using the following: PESTEL involves analyzing the external environment by focusing on: Political environment where government legislation may have a direct or indirect impact on how businesses may operate. For instance deregulation and privatization of public enterprises have created more competition moving government focus towards regulating the operations of such businesses rather than focusing its efforts and resources on running the business
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Over the last several decades‚ there has been a heated discussion over whether China is closer to command or market economy. Before rendering my opinion‚ it is more important to take a glance at the arguments on both sides and I believe China is closer to being a modified economy country. People‚ who advocate that China is one of the command economy countries in the world‚ have their sound reasoning. First of all‚ the most important thing in command economy is that government makes decisions
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companies have been forced with a challenge to reinvent themselves and alter their core values in the interests of profit and market share. As we move into the second decade of the twenty-first century‚ many critics argue whether it is possible for Google Inc.‚ a major innovator and leader within the search engine industry‚ and China‚ a communist country‚ to co-exist. China in 2005‚ with its estimated 134 million Internet users‚ has been subjected to the country’s Great Firewall‚ which restricts citizens
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BACKGROUND 2.1 Automotive industry has universal5ly emerged as an important driver in the economy. Although the automotive industry in India is nearly six decades old‚ until 1982‚ only three manufacturers - M/s. Hindustan Motors‚ M/s. Premier Automobiles and M/s. Standard Motors tenanted the motor car sector. Owing to low volumes‚ it perpetuated obsolete technologies and was out of sync with the world industry. In 1982‚ Maruti Udyog Ltd. (MUL) came up as a government initiative in collaboration
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History of Automobiles Automobiles also known as Cars‚ Trucks and SUV’s are a very important part of our everyday lives. Automobiles have been around a lot longer than most people think. In Europe‚ automobiles date back to as early as the late 1700’s. European engineers began thinking of developing the first automobile to make life easier. By the mid 1800’s they began to think over how the automobile would run. Some manufactures tried using stream‚ combustion‚ and electrical motors to run their
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QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Bangkok Automotive (A) Contributed by: Edward Rubesch‚ PhD Thammasat Business School‚ Thammasat University‚ Thailand. Created Feb 2008 © NEN Page 1 of 18 Introduction Ruby Edwards paused and sat back in her chair. She had been running a number of scenarios on her spreadsheet as she tried to predict future opportunities for her company in the face of a challenging economic and marketing environment
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