Martha Steward Living Omnimedia Inc. Case Discussion Questions 1. Provide a concise company profile. (I.e.‚ what does your client do to stay in business? What industry is your client in?) Martha Stewart Living Omnimedia‚ Inc. creates original how-to content and related products for homemakers and other consumers. The Company markets its brand name across a broad range of media and retail outlets. Martha Stewart provides information on a variety of subjects including home‚ cooking and entertaining
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In June of 2003‚ Martha Stewart was indicted on several criminal and civil counts from the U.S. Securities and Exchange Commission (SEC) . Without consideration of the verdict‚ the question remains; Did Martha Stewart‚ as CEO‚ act responsibly? Even though she was found guilty on all four counts against her‚ she could still be considered to have acted ethically. To determine the responsibility and ethics of her actions‚ the specifics of the case will be applied to a process to determine both the utility
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Case 6.10 – Martha Stewart: Not Such a Good Thing 1. What issues did Martha Stewart‚ Bacanovic‚ and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them‚ especially Ms. Stewart‚ who was a multi-
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1. What issues did Martha Stewart‚ Bacanovic‚ and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them‚ especially Ms. Stewart‚ who was a multi- billionaire at the time? It is clear that they weren’t
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------------------------------------------------- Chapter 7 Case Study - 1. Review the data-flow diagrams you developed for questions in the Petrie’s Electronics case at the end of Chapter 6 (or diagrams given to you by your instructor). Study the data flows and data stored on these diagrams and decide whether you agree with the team’s conclusion that the only six entity types needed are listed in the case and in PE Figure 7-1. If you disagree‚ define additional entity types‚ explain why they are necessary‚ and modify PE Figure 7-1 accordingly
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Chapter – 7 Saturn: An makeover image ( case study question answer) Q.1 Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market. We know that there are four variables of marketing segmentation. They are – 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables. By using these full spectrum of segmentation variables‚ GM has segmented the automobile market That are described below- Demographic: Age—younger
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INTRODUCTION Martha Stewart a known celebrity and founder of Martha Stewart Living Omnimedia (a business which is built on showing others how to cost effectively manage and decorate the home)‚ who was given a tip by Douglas Fanueil and Mr. Bacanovic‚ employees of the Merrill Lynch brokerage company. This tip which broke the confidentiality policy of the brokerage company led to the subsequent sale of Martha’s shares in the ImClone company during the latter company’s blackout period with the effects
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2001 Martha Stewart was contacted with some information that was clearly not public knowledge at the time. Her broker‚ Peter Bacanovic‚ had attempted to contact Stewart to inform her that ImClone shares were going downward and the Waksals were selling all their shares. Under the Client Information Privacy Policy of Merrill Lynch it clearly states that they “do not release client information‚ except upon a client’s authorization”. Bacanovic had ignored the policy and had chosen to inform Stewart of
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that can cause lawful consequences. For example‚ in December of 2001‚ Martha Stewart sold over 3‚000 shares of Imclone System Stocks to save her $45‚000 on her ImClone stocks. She was convicted of conspiracy‚ false statement‚ and prejury changes. For this crime she was only sentenced to 10 months imprisonment‚ had to pay fines and penalties that exceeded $250‚000‚ and was no longer allowed to be President of Martha Stewart Living Omni-media. No lets take a look at the penalties for committing
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Martha Stewart Weddings is a bridal magazine that assists brides‚ wedding planners‚ and others who are involved in planning a wedding in adding a unique signature style to a special wedding’s details. Every vibrant issue features articles‚ containing original advice about everything necessary to plan your special day with ease! The Queen of keeping a lovely home and celebrating in style‚ Martha Stewart‚ offers excellent ideas for even the smallest detail of your wedding day. Take advantage of
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