Case: _Centra Software Name(s):Alyssa Altman & Ashley Hayes Section: ______ Be sure to hand in the complete template‚ including grading sheets. Fiel d Sa les 2. Les ser ’s S trateg y 1. Ree d ’s Strat egy 5 & 6. Alternatives and analysis (typically 3-5 alternatives) 3. E limi nate 1. Strengths -Leon Navickas who is the founder of Centra had worked as general manager of Advanced Research and Development on the Lotus Notes groupware‚ which shows he has knowledge of the industry. (pg 4)
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Eureka Centra Software Catalogue Ⅰ Ⅱ Ⅲ BACKGROUND ANALYSIS ALTERNATIVE PLANS Ⅳ COMMENTS Ⅴ PLAN IMPLEMENTATION Ⅰ Background Centra is a pioneer in software eLearning in the fast-growth market. However it faces the threat from WebEx‚ who sells exclusively over the phone. Now‚ It is debating how to modify its go-to-market strategy and how to add telesales to improve sales force productivity. Should Centra concentrate on the enterprise customer and exclude small and mid-size
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Centra Background of Company: The chain is run by Musgrave‚ the Irish food wholesaler‚ however the stores are all owned by individual franchisees. The chain has three different formats available to franchisees — smaller Quick Stop outlets‚ mid-sized Foodmarkets‚ and larger Supermarkets. The majority of the stores however follow the Quick Stop format (or are simply branded Centra)‚ as Musgrave also offers the SuperValu format‚ which is geared towards larger supermarkets. There are currently around
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PROJECT BASED PRODUCTION IN A SOFTWARE COMPANY The article presents a Greek company that develops pioneering software systems for multidisciplinary CAE processes and specially provides the appropriate technical support to the customers in order to use appropriately the specific programmes. The purpose of the current presentation of the company is the understanding of the idea of Project based production through the structure and the way of working in the company. Based on the deductive research
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Software Associates Executive Summary Software Associates was founded by Richard Norton in 1990 in order to perform system integration projects for clients. During the rapid technological growth of the 1990’s the company grew and prospered. Annual revenues exceeded $12 million‚ and profit margins were generally between 15%-20%. Their services include a contract business which offers clients experienced consultants to implement personalized IT tools and solutions. However‚ in 2000‚ founder and CEO
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Quantum Software is a fairly new organization “No ties‚ no suits coats‚ first name only” that was founded by Stan Albright and Erin Barber. The company develops computer software specifically oriented to the needs of independent oil businesses. They’ve had a lot of success over the past 3years and are growing fairly fast. Quantum has gained over 200 employees and has made about 95 million dollars in sales. Currently‚ Employees at Quantum Software work 16 hour days 6 days a week. In order to keep
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a. (1) In this case study‚ Stanley’s focus is on maximizing profits. Yes he is correct. This should be the goal of any firm and any financial manager. He should be easily able to maximize the value and also extend the wealth of the shareholders or stockholders if he continues to maximize profits. (2) There is always potential for any agency problem. Should Stanley decide to invest in the software developer‚ an investment of this nature could cause decrease in earnings per share for
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Case Study #1 – Software Engineering Elizabeth M. Crispino 01 December 2010 Explain why programs which are developed using Evolutionary Development are likely difficult to maintain. Evolutionary development is an iterative and incremental approach to software development. Instead of creating a comprehensive artifact‚ such as a requirements specification‚ that you review and accept before creating a comprehensive design model (and so on) you instead evolve the critical development artifacts
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Phurnace Software‚ LLC: According to the business plan set forth in the case‚ assuming the purported software capabilities were real‚ I would invest in Phurnace Software due to four primary reasons‚ including solid market validation‚ niche market‚ favorable business model and huge potential market and conservative projection. Solid Market Validation: the market validation included both primary research and secondary data collection. The team conducted several face-to-face interviews with the actual
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Serif Software: About Us: Serif (Europe) Ltd is home to one of the independent developer and publisher of creative- end desktop publishing & graphic design packages for your PCs. Company is established in 1987 and Serif Software is a privately owned British Company. It was founded with the aim to develop low- cost alternatives to provide a wide range of PC Software and associated products directly to customers all around the globe through company’s website. Along with this company also have contact
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