_______________ Kristina Ivanova Assignment 2 Individual Report Written by: Kristina Ivanova Course: Principles & Practice of Marketing (MARK1107) University of Greenwich March 2014 Page | 2 Kristina Ivanova Table of contents: Page № 4_______________________Executive Summary 5_______________________Introduction 6_______________________Segmentation‚ Targeting and Positioning - concept 9_______________________Segmentation‚ Targeting and Positioning used by Leeds Castle 10______________________The role of
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Castle’s Family Restaurant has over 300 employees at eight restaurants in the northern California area. Over half of these employees are part time‚ with only about 40% of them being full time. Mr. Jay Morgan is the operations manager‚ but has also been filling the role of the HR manager. This is time consuming for him as he travels to each location at least once a week. Beyond being time consuming‚ it is also very costly. Mr. Morgan has requested that a proposal be drawn up to help this company
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There are four stages of sleep‚ stage 1 occurs when the person decides it’s time to fall asleep. Initially in stage 1 alpha waves start waxing and waning bursts of 8-12 Hz’s EEG. This is when we are alert at our wake fullness. Stage one sleep RRG is low voltage but high frequency signal. As the stages progress into stage 2 there’s a gradual increase in EEG voltage and decrease in EEG frequency. Stage 2 has a higher amplitude and lower frequency and also has two wave forms‚ k complexes and sleep spindles
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sweet-natured family patriarch Darryl (Michael Caton) believes that he lives in the lap of luxury. Blissfully unaware of his family’s lack of style or sophistication‚ he busies himself by driving a tow truck‚ racing greyhounds and constantly adding tacky renovations to the house. Kerrigan clan shares and supports his enthusiasm in every way. Though he has no wish to sell‚ points out faults of the house with pride‚ believing they would add value. Iconic Australian film‚ Title – Castle; home figuratively
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brings to the fore. ‘The Castle’ a film‚ directed by Rob Sitch‚ is such a text‚ where the composer creates a ‘distinctly’ Australian voice’ through the examination of such thematic concern as family‚ mateship and the little Aussie battlers. By portraying these ideas‚ the film adopts a unique Australian tone since the Australian culture embodies such sentiments; these sentiments are represented through the composer use of specific features. In viewing the film ‘The Castle’‚ the most central message
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When I was twelve I started helping with my parent’s business‚ Olympia Family Restaurant. I did the little things‚ such as cleaning tables when people were finished eating and putting dishes away after they were cleaned. I was more of a " behind the scenes" type helper‚ which meant not really having to interact with other people. I had always been very shy around this age and having to interact with customers was one of my worst fears. I dreaded the times my father would ask me to "pre-bus"‚ which
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mate ship as another important message being suggested in The Castle. This film shows the cast as always being there for one another. The first thing that Darryl does when he gets his eviction notice is run to Jacks house to check on him. This sort of caring relationship is shown continually throughout the film and I believe it is put forward as the foundation of the Australian relationships. A prime example of mate ship in the castle is the scenario in which Denis represents Darryl despite his
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Family Life Cycle In every person there is a similarity‚ which is everyone at some time in their life is exposed to the family life cycle. This essay will focus on the nine stage version on the family life cycle. People all grow‚ adapt‚ and find their own niche in society and this aspect of living would be impossible without the family life cycle. Starting with two people and covering all the bases of love‚ compromises‚ marriage‚ child bearing‚ child raising‚ teen rebellion‚ letting go of child
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Transgenerational therapies stress the importance of family relational patterns over time. These theories are based on the research and studies of figures such as Murray Bowen‚ Ivan Boszormenyi-Nagy‚ Carl Whitaker and Norman Paul. The patterns studied consist of both behavioral and interactional patterns formed during periods of family disorder. In the view of the transgenerational model‚ family process feeds forward in a chronological manner from emotionally significant events in the lives of great
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Restaurants may be classified or distinguished in many different ways. The primary factors are usually the food itself (e.g. vegetarian‚ seafood‚ steak); the cuisine (e.g. Italian‚ Chinese‚ Indian‚ French‚ Thai) and/or the style of offering (e.g. tapas bar‚ a sushi train‚ a tastet restaurant‚ a buffet restaurant or a yum cha restaurant). Beyond this‚ restaurants may differentiate themselves on factors including speed (see fast food)‚ formality‚ location‚ cost‚ service‚ or novelty themes (such as
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