Jollibee – Case Analysis Week Two Case Study Assignment September 14‚ 2013 Table of Contents Comparing Strategies of Two Entertainment Giants – Netflix and Blockbuster 2008 Introduction In 1975 the business of the ice cream company Jollibee’s has begun. The Chinese-Filipino Tan family had managed it within three years to diversify into sandwiches and eventually to incorporate as Jollibee Foods Corporation. With its particular philosophy such as the “Five
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Report on Jollibee Foods Corporation Prepared By: Syed Tarik ID: 1030510650 Section: 6 Prepared For: Bashir Hussain Senior Lecturer School Of Business North South University Contents: * Executive Summary * Business Landscape * Target Market * Positioning * Marketing mix * Firm Analysis * Solutions and Recommendations * Conclusion Executive Summary This report is an attempt to analyze the case of “Jollibee Foods Corporation (A) International
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Jollibee is the largest fast food chain in the Philippines‚ operating a nationwide network of over 750 stores. A dominant market leader in the Philippines‚ Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA‚ Vietnam‚ Hong Kong‚ Saudi Arabia‚ Qatar and Brunei‚ firmly establishing itself as a growing international QSR player. A company that values
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| International Business Case Analysis | Jollibee Foods Corporation (A) International Expansion | | | | | Executive Summary Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping
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Jollibee Phenomenon Jollibee is one of the Philippines’ phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor‚ it later expanded its menu to include hot sandwiches and other meals. With encouraging success‚ Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines. In 1984‚ Jollibee reached
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E I I Leonardo R. Garcia‚ Jr. Jollibee De La Salle University The Philippines The Taste that Jochen Wirtz Conquered a Nation NUS Business School National University of Singapore Singapore When someone says "fast-food restaurant"‚ what is the first name that comes to mind? Chances are good that it’s McDonald’s‚ the world’s largest food service organization. McDonald’s holds 20% share of the U.S. fast-food market‚ triple the share of closest competitor
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Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald’s in its home market? Firstly‚ Jollibee was the first mover in the sector of burgers in Philippines‚ shaping customer preferences and expectations‚ instead of McDonald’s or KFC. Secondly‚ Jollibee was young‚ and very small in comparison of McDonald’s whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich
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November 23‚ 2012 JOLLIBEE FOODS AND CORPORATION Mission To serve great tasting food and bringing the joy of eating to everyone Vision We are the best tasting QSR [Quick Service Restaurant] The most endearing brand that has ever been... We will lead in product taste at all times... We will provide FSC [Food‚ Service‚ and Cleanliness] excellence in every encounter... Happiness in every moment... By year 2020‚ with over 4‚000 stores worldwide‚ Jollibee is truly a GLOBAL
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Jollibee Foods Corporation: Case Background I have always believed that I can make my business a big business. -- Tony Tancaktiong In May 1975‚ Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation. Though both were Chemical Engineering graduates‚ the two had a bulk
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Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically
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