INTRODUCTION [pic] CHIPS Company is the World leader in the salty snack category‚ controlling more than 35% of the world market in snack chips &60% in the United State. Among the company’s well known brands are five that generate annual sales of$1billioneach: Lay’s‚ Ruffles‚Doritos‚ Tostitos &Chee –tos. In addition to its dominance of the potato chip‚ tortilla chip‚& corn chip sectors (the last of these led by the Fritos brand)‚Frito-Lays has major brands in other categories such as Rold Gold
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TM 606-01 INDUSTRIAL SUPERVISION Case study# 1 Date 02/13/15 Name of student Carrie Meng Chapter1 Case 1 Name of Case: The Brand-New Supervisor Chapter 1 Case 1 Summary Sheryl had a great personality to be a successful supervisor. Sheryl just finished her business degree in a community college near her work place. When Sheryl finished her business degree‚ her company selected her to replace the previous supervisor who retired. Sheryl did not do well in this new position. For instance‚ Sheryl
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Tran Thuy Thanh Truc 117 Dinh Bo Linh Street‚ Ward 26‚Binh Thanh District‚ HCM city +84 (08) 38 992 838 + 84 0909 820 992 tructran39@gmail.com May 23‚2013 Mrs. Stella Siak Senior HR Manager at Marina Bay Sands Pte Ltd‚ Marina Bay Sands Hotel‚ Singapore Recruitment Center Marina Bay Sands 10 Bayfront Link‚level 1‚Theaters Singapore 018958. Dear Mrs. Stella Siak‚ According to the news have been posted on website careers.marinabaysands.com on last Wednesday 16th March 2013‚ your company
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including plantain chips. On her way to work she buys two packs and another two packs on her way home. She does this week in week out. I remember on one occasion on our drive to the office she bought a certain brand of plantain chips for everyone in the car. On another occasion‚ as we rode to the office she bought plantain chips for everyone in the car but I noticed she bought a different brand of plantain chips. As she motioned to the “traffic entrepreneur” carrying the brand of chips she wanted‚ I noticed
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Executive Summary Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400‚000 tones. This wide range of products are categorized under Potato / Banana Chips‚ Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
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chakkar” Lays Campaign Advertising Agency: J.Walter.Thompson (JWT) Under the guidance of: PROF. S.C.MAKANI Table of Contents INTRODUCTION 3 About JWT: 4 JWT World (in India) 4 Structure of JWT 7 GENERAL INFORMATION ABOUT THE CAMPAIGN 9 How did Agency get the account: 9 Dates of the campaign: 9 BTL 9 CLIENT BRIEF: 10 Company Details: Frito Lays 10 FritoLay India 11 FRITOLAY India Genesis 12 SWOT: 14 SWOT Analysis of Frito Lays 14
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Position Paper: Frito Lay’s Dip Strategic Issues: * A highly profitable product line and had phenomenal sales growth between 1981($30M) and 1985 ($87M). * More than 80% of all dips are accounted for by supermarkets‚ with a total dip retail dollar sales volume of $620 million (in 1985). * Major competitor in shelf stable dips. * Virtually all of the growth in 1984 and 1985 was accounted for by cheese-based dips‚ which captured market share from other dip flavors. * Dip competitors
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for our ‘Kay’ brand’. I think this is the correct time to introduce our new snack under ‘Kay’ brand”‚ suggested Hari‚ Marketing Head of ABC condiments. ABC condiments is the producer of sweets and savouries with an authentic Indian flavour. One of its brand ‘Kay’ Snacks is very popular among customers for its freshness and crispiness. Hari‚ Seema‚ Sudha and Virat are in a discussion to introduce a new variety of ragi snack under the brand ‘Kay’. “I too agree with Hari!” said Production Head‚ Seema
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Introduction PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition
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ready-to-eat snacks‚ ready-to-eat juices‚ which are popular among teenagers‚ are seeing new entrants regularly. Parle Products Ltd‚ has made a quiet entry into the organised snacks market recently with its offerings Musst Sticks and Musst Chips. The company is known for its Parle biscuit brand. Speaking to Hindustan Times‚ Mayank Shah‚ group product manager of Parle Products said‚ "In the first year‚ we are looking at garnering a volume market share of 20 per cent in the branded snacks segment.
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