Managing services business for markets: A Case study of Marel Karlstad Business School Handelshögskolan vid Karlstads Universitet Course code: FEAD51 Course name: Industrial Marketing Title: Managing services for business markets: A ase study of Marel C Date of Submission: 2013-03-04 Family name Shurrab El Bouassami Given name Hafez Mohammed Name of the teacher: Maria Åkesson Name of the administrator: Frania Johansson TABLE OF CONTENTS 1. 2. 3. 4. 5. 6. INTRODUCTION .....
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Made to order‚ E style 1. What was Dell’s original strategy? Dell’s strategy is to sell directly to customer and build computer thru customer’s own specifications‚ which they made a dominant share on the market on made-to-order PC’s. This strategy also encompasses customer service which they entailed an ordering system through phone. These steps made by Dell are to make the customer comfortable. 2. Why is Dell losing the competitive edge of its original strategy? As technology arises‚ a
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Chapter 12 Pre-Built Problems http://ezto.mhhm.mcgraw-hill.com/hm.tpx award: 5. 10 points Thrifty Markets‚ Inc.‚ operates three stores in a large metropolitan area. The company’s segmented absorption costing income statement for the last quarter is given below: Thrifty Markets‚ Inc. Income Statement For the Quarter Ended March 31 Uptown Total Store $3‚300‚000 $1‚300‚000 1‚612‚000 689‚000 1‚688‚000 611‚000 Sales Cost of goods sold Gross margin Downtown Westpark Store Store $600‚000
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Apple’s Winning Marketing Strategy Apple is one of the leading and most innovative electronic and software companies in the world today. The company name is behind great products like Macs‚ iPods‚ iPads‚ iPhones‚ and a plethora of software. Steve Wozniak and Steve Jobs established Apple in 1976; the company was later incorporated one year later in 1977. In 1997‚ Steve Jobs was able to successfully restore the corporation from the threat of bankruptcy. Jobs accomplished this task with simple but
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Excerpts from SGI President Ikeda’s Speech at the Greater Tokyo #2 Executive Leaders Conference (April 5‚ 2008) ****This is unofficial & tentative translation****** I would like to confirm the four points that are most fundamental and most vital for constructing the Soka Gakkai for the new age. First is prayer. Second is action. Third is unity of “many in body‚ one in mind.” Fourth is unity with the mentor‚ oneness of mentor and disciple. These are the forces for victoriously
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This saying says that one has to participate and and go through the race to learn‚ experience and improve performance. Who knows you could one day emerge as winner. Or if you have other skills you could change ur specailty and participate in other forms of sports that you are fit for. So that way one gets closer to success. And how can one win without participation. Of course this saying has nothing to do with encouraging mediocrity. It says that only by participation you know where you are
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Is winning everything? Winning isn’t everything‚ because it is important to accept defeat. Especially in life‚ there will be times when you will lose in situations. It is important to accept the loss and move on. The main idea in competitive situation is to do your best and if you lose‚ dust yourself off and try again. This is idea is showcased through the film Cool Running’s and this is reinforced through a speech given by John Wooden‚ in which he talked about the difference between winning and
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Have you ever had the thoughts of what it would be like to win the lottery. I’m sure that if anyone won the lottery they would be extremely ecstatic. Most of us expect winning the lottery to be a joyous and thrilling experience. But‚ what if it wasn’t? What if winning the lottery meant losing everything you have‚ including your life? In the short story‚ The Lottery by Shirley Jackson‚ this particular event occurs. The story takes place in a small rural village. Every year‚ all of the villagers put
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Lottery Winnings – Looks Can Be Deceptive! State-sponsored lotteries are extremely popular and highly successful methods by which state governments in many countries raise much needed funds for financing public expenses‚ especially education. In Michigan alone‚ during the year 2000‚ Michigan Lottery reported annual sales of $1.69 billion in fiscal 2000‚ and generated $618.5 million in net revenue for the state School Aid Fund‚ supporting public education (K-12) programs throughout the state. Retailers
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irresponsible. For instance‚ a great thing such as winning can result into something horrible. Winning the lottery not only can bring happiness into someone’s life‚ but as well cause their life to be a complete nightmare. When a person goes from being considerably poor to having millions of dollars‚ it impacts their lives to a great extent by causing them to become unreasonable with their winnings‚ quit their jobs‚ or just lose touch with reality. Truth is winning unthinkable amounts of money causes unimaginable
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