Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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TO: Richard Sullivan‚ Vice President of HED‚ Wriston From: FT28312 Subject: Wriston Manufacturing Corporation Case Analysis and Summary Date: January‚ 1992 Summary The Heavy Equipment division of the Automotive Supplier group of the Wriston Manufacturing Corporation is a large axle and brake manufacturer having three broad product lines which are being manufactured
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Intel Question 1: Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? During 1980s‚ Intel had developed the chips which set for personal computing which were known simply by their engineering numbers‚ such as “80386” or “80486” and then developing a series of product improvements. Competitors of Intel rapidly adopted the same naming convention and Intel had facing a problem to distinguish them. Therefore‚ Intel’s product names “286”
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1‚ Five Forces Analysis for Intuit Threat of new entrants * Capital requirements: Intuit spends a significant amount of time and money-approximately 20 percent of net revenue-on consumer research each year‚ due to the fast-paced nature of technology‚ shifting consumer needs. If plus with the fees of research‚ development‚ production and advertisement‚ new entrants have to prepare strong capital to run its business. * Brand equity & Customer loyalty to established brands‚ Intuit always
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This case analysis looks into Intel Corporations New Business Group and how successful the unit is and what Intel can do to improve that success. While Intel did have some positive ideas and philosophies about the importance of new ventures‚ the implementation and policies set into place were ineffective. It is important that Intel make some changes to the NBG in order to remain at the top of the industry‚ especially due to the fact that Intel faced the first lull in sales in many years. The first
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Main issue: European Sales Division of Computron had to decide what price to submit for its Computron 1000X digital computer for the bid of a purchase contract from Konig & Cie.‚ AG. * Four other computer manufacturers‚ including RMAG‚ EDAG and Digitex‚ would bid for the contract. The competitors’ prices will most likely be around the $872‚000 proposed by RMAG. * Computron used cost based pricing (firm’s standard pricing policy): The European Price= U.S. cost + 33.33% x Cost (Markup)
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To: Zara Management From: Subject: Zara ’s US Expansion Date: 2001 Background Following is an analysis of Zara ’s current expansion strategy into the US retail market and recommendations on future tactics to ensure a successful expansion. Zara ’s expansion strategy thus far has been quite successful; however‚ with every new store opened‚ its ability to maintain an efficient centralized production system and a strong‚ unique culture will be diminished. Analysis Let us first consider Zara
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To: Richard Sullivan From: im26412 Subject: Proposal for Detroit Plant Date: May 26th‚ 2012 Background and Issues Detroit Plant‚ serves as the first plant of HED division within Wriston Group‚ which almost all division products could trace their roots from‚ cannot achieve an acceptable level of profitability for years even we raise the prices or cut wages. The morale of Detroit is poor and it has been plagued by problems such as absenteeism and high turnover rate. Additionally there is coming
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INTEROFFICE MEMORANDUM TO: CARL RAUSCH‚ CEO‚ BIOPURE FROM: XXXXXXXXXX‚ MARKETING ANALYST‚ BIOPURE SUBJECT: OXYGLOBIN LAUNCH DATE: 50 4/22/2010 This memorandum is to propose that Biopure prepare to launch Oxyglobin as quickly as possible. The product should be priced at approximately $150 per unit and be advertised and distributed to emergency care veterinarians for use in dogs. Significant efforts need to be made in trade publications to educate veterinarians in this
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1. How was Intel able to survive and prosper in an industry environment that squeezed out most of its competitors? Soon after Intel’s early success‚ competitors entered the DRAM market‚ and a dynamic game developed in the industry that forced companies to balance the benefits of driving production down a steep experience curve against leapfrogging to the next generation. As long as you learned enough to make a device with high yield‚ you calculated that you could decrease costs by trying to make
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