The ITC eChoupal Initiative Wednesday‚ January 23‚ 2013 Background: Soybeans and their derivatives constituted two-thirds of ITC’s agricultural business. ITC had an integrated presence throughout the entire value chain‚ from procurement to export. Farmers had traditionally relied on choupals‚ an informal assembly‚ as their only source of agricultural knowledge and sold soybeans at the closest market‚ or mandi‚ to traders employed by ITC. Despite success of soybean products in domestic and
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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grossed $100M in agricultural commodities sales while ITC total sales were $2B. Problems Soy Bean Farmers Encountered 1. Inefficient agricultural supply chain system 2. Limited technology resources constrained dissemination of know-how in rural farming communities 3. Lack of access to quality inputs – seeds‚ herbicides‚ pesticides and weather information that would improve crop quality and process of bringing it to the market 4. Farmers and ITC did not reap financial benefits from any profits
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Overview of ITC ITC was incorporated on 24th August 1910 under the name Imperial Tobacco Company of India Limited. Progressively‚ as the Company ’s ownership Indianised‚ the name of the Company was changed to I.T.C. Limited in 1974. As ITC has a wide range of businesses such as Cigarettes & Tobacco‚ Hotels‚ Information Technology‚ Packaging‚ Paperboards & Specialty Papers‚ Agri-business‚ Foods‚ Lifestyle Retailing‚ Education & Stationery and Personal Care - the full stops in the Company
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ITC’s motivation for creating the eChoupal: Initially‚ the eChoupal initiative was designed to encourage the growth of IBD‚ ITC’s agricultural commodities export division‚ who was lagging behind the other company’s divisions‚ aiming to reach $442.6m revenues in. Benefiting not only ITC’s shareholders‚ this commercial venture also combined a social mission catering to ITC’s strategy to secure competitiveness of all players in its value chain‚ by creatively leveraging IT to re-engineer procurement
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Developing a Rural Market e-hub The case study of e-choupal experience of rrc B. Bowonder‚ Vinay Gupta and Amit Singh Abstract potential to‚male significant.inroads in a traditional agrarian economy like India. Indian agro-sector has been‚ exploiting the benefits to rcr. jnnovative lCi ’apptication platforms are being created by private sector players in conjunction with local farmers. one such private initiative has been by ITC Ltd in the state-of M.onvu piuJ"r6. rt n"‚ helped the farmers in
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Case Study Report The ITC eChoupal Initiative Index Contents Page No. 1. Executive Summary..................................................................................3 2. Issue...............................................................................…………………3 3. Environmental and Root Case Analysis........................
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1. What problems do you think ITC is going to face in the future due to ban in cigarette advertising? Answer ITC’s cigarettes are manufactured in state-of-the-art factories at Bengaluru‚ Munger‚ Saharanpur‚ Kolkata and Pune‚ with cutting-edge technology & excellent work practices benchmarked to the best globally. An efficient supply-chain & distribution network reaches India’s popular brands across the length & breadth of the country. because the government want to reduce the number
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ITC CHANGE MANAGEMENT REPORT ITC mission: ITC enables small business export success in developing and transition countries by providing‚ with partners‚ sustainable and inclusive trade development solutions to the private sector‚ trade support institutions and policymakers. The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of any country
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ITC- A CASE STUDY By: MIT SHAH‚ MBA.Tech EXTC‚ II Year‚ M624 ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards & Packaging‚ and Agri Business & Information Technology. The following is the case study which studies the type of management‚ organizational culture‚ PEST analysis and CSR policies incorporated by ITC Limited. The key features of the strategies and policies
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