Itc-Case Studies

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ITC CHANGE MANAGEMENT REPORT

ITC mission: ITC enables small business export success in developing and transition countries by providing, with partners, sustainable and inclusive trade development solutions to the private sector, trade support institutions and policymakers.

The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This document has not been formally edited by the International Trade Centre. November 2009 Original: English Joint Advisory Group on the International Trade Centre Forty-third session Geneva, 14-15 December 2009 © International Trade Centre 2009

ITC Change Management Report
TABLE OF CONTENTS
1.  Introduction .......................................................................................................... 3  2.  Background to the change process ..................................................................... 3  2.1  2.2  Changes in the external environment ..................................................................................... 3  External ITC evaluation ........................................................................................................... 4 

3.  ITC response to the case for change – taking stock: March – June 2006 ........... 4  3.1  3.2  3.3  Limitations of the evaluation.................................................................................................... 4  ITC management changes ...................................................................................................... 6  JAG April 2006 ........................................................................................................................ 6 

4.  Establishing a baseline for change: June – December 2006 .............................. 6  4.1  4.2  4.3  4.4  4.5  4.6  4.7  Transition team........................................................................................................................ 6  Focus groups........................................................................................................................... 6  In-house consultations ............................................................................................................ 7  Governance arrangements and funding - stakeholder consultations ..................................... 7  Outputs of the transition team and focus groups .................................................................... 7  Informal JAG December 2006................................................................................................. 9  Outputs of the baseline phase ................................................................................................ 9 

5.  Setting the strategic direction: January – May 2007 .......................................... 10  5.1  5.2  5.3  5.4  5.5  5.6  5.7  ITC brand blueprint ............................................................................................................... 10  Pilot country approach .......................................................................................................... 10  Refined OED functions .......................................................................................................... 10  Development of communications and marketing report ....................................................... 11  Consolidated Programme Document .................................................................................... 11  JAG April 2007 ...................................................................................................................... 11  Outputs of the strategic direction phase ............................................................................... 12 ...
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