Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently‚ if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took all
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized as a highly responsible corporate citizen that makes ethics and safety a priority. However‚ Mattel has had to overcome a few hurdles in order to stay on top; the first major problem they ran into was the recall of millions of products in 2007. The recall of toys because of health concerns has hurt the company’s brand image with
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Mattel Case Development of Major Issue Mattel was the world’s largest toy manufacturer with revenue over $5 billion. It had been doing business in China for 25 years. China was Mattel’s most important manufacturing country. 65% of Mattel’s toys were manufactured in China. It owned 5 factories in China and had a network of contract manufacturers for the remainder of production. In August and September‚ 2007‚ Mattel recalled for three times globally 21 million problematic toys that were made
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Case Study: Mattel and Toy Safety 1. Introduction 1. Situational Analysis Mattel Inc.‚ headquartered in El Segundo‚ California was the global leader in design‚ manufacture and marketing of toys and family products. Mattel toy lines included such best selling brands as Barbie‚ Hot Wheels‚ Matchbox‚ American Girl‚ Radica and Tyco as well as Fisher-Price brands including Little People‚ Power Wheels and a wide range of entertainment-inspired toys. In 2007‚ Mattel manufactured about
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Mattel and Toy Safety Bus 250 Prof. J. Reece Amanda Wagoner November 18‚ 2013 Mattel and Toy Safety Mattel is an American based toy manufacture that was founded in 1945 by Harold "Matt" Matson and Elliot Handler. The company has been headquartered in El Segundo‚ California since it first opened. However‚ in 2007 the toy manufacture faced hard times when they had to do multiple recalls on their children’s playthings due to unsafe parts and hazardous materials (such as lead paint) the company faced
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Case Summary: Mattel‚ Inc has the vision of being the world’s premier toy brand‚ for the present and the future. It currently sells products in over 150 nations. The company was founded in 1945 by Harold Matson and Elliot Handler. It has gone to be 30‚000 employees strong working in 43 countries. Mattel‚ Inc includes a number of toy brands such as Barbie‚ Fisher Price‚ Hot Wheels‚ American Girl‚ Tyco‚ and others. In 2008‚ the company was recognized by FORTUNE magazine as one of the “100 Best
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Mattel Case Analysis Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA‚ their forced recall of certain toys that were manufactured overseas‚ and the increasing
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MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success‚ but they wanted a new business approach to remain competitive in the fast-changing world. So‚ they turned to making toys‚ and Mattel became the world’s largest toy company‚ with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently‚ the company commissioned Chinese companies to produce some
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Teaching Case Study Hazardous Toy Recalls at Mattel‚ Inc. Key words: Chinese manufacturing‚ outsourcing‚ product recalls‚ global supply chain risk Type of submission: teaching case study Hazardous Toy Recalls at Mattel‚ Inc.[?] Abstract In 2006 and 2007 Mattel‚ Inc. was faced with massive recalls of Chinese-made toys due to potentially dangerous levels of lead in various toy model surface paints and small magnets in toys which could fall off and be swallowed. This case describes
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Supply Chain Management Marks and Spencer Supply Chain This assignment is about the supply chain of Marks and Spencer. You must investigate the supply chains for two different products and discuss how these supply chains could be improved. Identify any current issues affecting supply chain management. The supply chain is the network of interconnected processes involved with providing a product required by the consumer. It is a non-linear‚ tiered network of organisations. Supply chain management
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