Case study 4-2 1)What rationale is offered by Ocean Spray in support of the idea of using a 3PL? Do you agree with the reasons cited for the interest in 3PL? Ocean Spray Cranberries‚ Inc. offered several reasons for using a 3PL for their transportation and logistics area. They looked at the transportation within the logistics chain and realized there was a lot of variability in this area. The company decided that it wants to centralize and bring all of it’s transportation logistics into uniformity
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Introduction According to a case study cited by Staudt and Stranz (2009)‚ Ocean Spray Cranberries‚ Inc is an agricultural cooperative owned by more than 750 cranberry growers in the United States and Canada. The company produces canned and bottled juice‚ juice drinks and food products at distribution centers in Bordentown‚ New Jersey; Kenosha‚ Wisconsin; Sulphur Springs‚ Texas; and Henderson‚ Nevada. August is usually a challenging month for Ocean Spray Cranberries‚ Inc.‚ when the Lakeville‚ Massachusetts-based
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Spray Cranberries‚ Inc is an agricultural co-op owned by over 750 growers in the US and Canada. They produce everything from bottled juice to food products and have 4 distribution centers in the United States. During their upcoming holiday season‚ Ocean Spray Cranberries has a particular challenging time pumping up the volume to meet the surge. Ocean Spray realized that in order to maintain their leadership they needed to focus on its core competency and look for outside sources to help them reduce
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BUSINESS OceanSpray Cranberries Inc is the world’s leading grower owned corporative that harvests and exports of cranberry and grape fruit along with its bye-products in the form of juice‚ sauce‚ etc throughout the globe. Founded in 1912‚ at South Hanson‚ Ocean Spray Cranberries has managed to keep its brand name as the world leader in food products till date. It is only because of the various strategies it has adopted at different periods when encountered with a difficulty. In Cranberry Industry as described
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Ocean Spray had facilities near Middleboro‚ Massachusetts where the processing of cranberries took place and they knowingly used the towns waste treatment facility for their waste water. This was not a problem until new water standards came about and the problems associated with Oceans Sprays activities came into light. Sludge started to grow in the waste treatment facility so the Massachusetts Department of Environmental Quality and Engineering became involved. The cause of the sludge was because
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com/en/us/About-Us/Newsroom/Press-Releases/2008/Ocean-Spray-Awards-CHRW-Supplier-of-Year/ http://www.oceanspray.com/PDF/Ocean-Spray-Environmental-Stewardship-2012-DIGITAL.aspx#page=10 Case study 4-2 1) What rationale is offered by Ocean Spray in support of the idea of using a 3PL? Do you agree with the reasons cited for the interest in 3PL? Ans: Yes‚ I agree with this decision if Ocean Spray able to maintain their focus on their core competency while allowing a 3PL to revamp the transportation logistics 2) Based on your
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of the case and key problems (10 points) The case is about the process fruit operations of a receiving plant 1(RP1) at National Cranberry Cooperative (NCC). The NCC was an organization formed and owned by growers of cranberries to sell and market their products. The farmers bring their cranberries to the cooperative directly from their farms in leased trucks and get returns for their product from the cooperative. Over the years a trend was witnessed‚ the share of water harvested cranberries increased
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Management INSTRUCTOR: Professor Wang Xiayang HOMEWORK: Case Writing –National Cranberry Cooperative NAME: JESSIE ZHOU/KOBE LIU STUDENT ID NO.: 08210359/ CLASS: 09PA STUDENT DECLARATION I declare that this assignment is my own work‚ which all sources of reference are acknowledged in full and it has not been submitted for any other course. Signature: Date: 10/10/30 NATIONAL CRANBERRY COOPERATIVE Contents 1. What are the problems facing receiving
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To identify the bottleneck‚ we need to find out the process capacity and flow rate. Process Num of machine Capacity per machine (bbls/hr) Total capacity (bbls/hr) 1 Truck arrive 8 75bbls/truck 600 2 Dumping 5 600 3000 3 Dry berry holding 16 250 4000 4 Dry/wet berry holding 8 250 2000 5 Wet berry holding 3 400 1200 6 Destoning 3 1500 4500 7 Dechaffing 3 1500 4500 8 Drying 3 200 600 9 Separating 3 400 1200 During peak period 9/20-10/9
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Case Report: National Cranberry Cooperative 1. Analyze the current process. Using the process flow map and the current process at Receiving Plant Number 1‚ mark the capacity and utilization of each of the resources. Show the flows of wet and dry berries separately. The capacity and the utilization of each process in the flow map is calculated and shown below. Utilization is solved by dividing the flow (of either the wet or the dry) and dividing it by the capacity for that particular process. Each
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