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    Case 3

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    Case Problem Set 3: Problem 1: Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information the magazine has

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    Case 481 Case 7

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    NSE 481 Fall 2017 Homework: #1 Date Due: October 5‚ 2017 1) Summary The study by Yajima et al. (2015) details estimations of individual doses for returnees who were previously evacuated from the Fukushima Nuclear Disaster. Individual estimates were made for different categories of evacuees who were meant to return to three designated Iitate Village‚ Kawauchi Village‚ and Tamura City in Fukushima. The data required for the estimates was obtained from measurements of individual doses and ambient external

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    Case 3

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    Biovail Corporation. David Maris‚ an analyst at Banc of America Securities (BAS) has investigate that Biovail might have significantly overestimated the amount of Wellbutrin XL on the truck. 1.2 PROBLEM / ISSUES OF THE COMPANY From this case we are defined some issue. First Biovail Corporation have their problem in using the contract of shipping the product. That is two contracts that can be use FOB shipping point and FOB destination. That has a different in revenue recognize for FOB contract

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    targeting and positioning

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    our outer rims would be endorsement by our cliental like Amber Chia‚ Michelle Yeoh‚ Jimmy Choo and Siti Nurhaliza via popular magazines‚ TV commercials or newspapers. Age and Gender: We are looking to target the male and female population between 3 different age groups. For five to twelve years of age group‚ most of the parents are primarily seeking sneakers for their children. In fact some of our sneakers are designed specifically for children along with guarantee quality. Our shoes are suitable

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    Brand Positioning

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    OVERVIEW Innovations‚ trends and fads all create‚ shape‚ and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics

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    Case Study 7

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    strengthen their online offerings? As long as Amazon continues to focus on increasing selection of products‚ availability of the products‚ lowering prices‚ and providing a great product and/or service are prime foundations of its long-term growth strategy. 3. Amazon is continuously looking for new markets to exploit. As CEO Bezos addresses the strategic opportunity of delivering streaming video‚ he calls on you for advice. Amazon’s presence and technology are already established in this market. But what

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    POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies‚ University of Kashmir‚ South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar‚ Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement have rendered

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    Case 3

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    Case 3: Ben & Jerry’s 1) Ben & Jerry’s has not been successful in fulfilling all three elements of its mission statement. Ben & Jerry’s has been successful in the element of “Product”; they have continued to make‚ distribute‚ and sell the finest quality super premium ice cream in a wide variety of flavors. Ben & Jerry’s has also been successful in the element of “Social”. Since 1985 Ben & Jerry’s has donated 7.5% of its pretax earnings to various social foundations and

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    Case 3

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    Case 3.1 Enron: Understanding the Client’s Business and Industry   Price‚ Ria; Walters‚ Jessica    1. Inherent risk‚ a component of the audit risk model‚ refers to the susceptibility of the  accounts to material misstatement‚ without regard to the systems internal controls.  Inherent risk is a function of the nature of the client’s business‚ the major types of  transactions‚ and the effectiveness and integrity of its managers and accountants. A  clear understanding of the audit client’s business model is essential in assessing 

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    Case 3

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    1.) (Values in millions) Liquidity Current Ratio 2004 2003 2002 2001 DCM 1.6318 1.5176 1.8258 2.0946 Plastichem 1.3011 1.5230 1.4623 1.3094 Quick Ratio DCM 0.9900 0.9296 1.1136 1.5676 Plastichem 0.8599 1.1410 1.0385 0.8264 Cash Ratio DCM 0.0149 0.0553 0.0227 0.3919 Plastichem 0.0515 0.0761 0.0838 0.0226 Leverage Debt Ratio DCM 36.07% 38.54% 33.44% 22.50% Plastichem 83.45% 66.07% 66

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