targeting and positioning

Topics: Middle class, Target market, Income Pages: 3 (1244 words) Published: November 15, 2013
Target Marketing
1. State of Being (Demographics)- three main areas we want to address in this stage is geography, age and income. Geography: We want to target people throughout the entire world. In order to achieve our goal, we can set up online surveys questions regarding to our sneakers and reasons to support our product. Furthermore, we will also distribute product flyers and conduct on-the-spot surveys for people passing by the streets in order to gain more opinion and expectations regarding to our product. Knowing specific locations of consumers will also provide us an opportunity to hold any special campaign where we can show the participants our current and future products. Outer rims are consumers who are located far away specifically in other parts of the world. It’s a lot harder to target these people as it may cost us a lot of money to market them. Probably the most wisdom way we can reach foreigners in our outer rims would be endorsement by our cliental like Amber Chia, Michelle Yeoh, Jimmy Choo and Siti Nurhaliza via popular magazines, TV commercials or newspapers. Age and Gender: We are looking to target the male and female population between 3 different age groups. For five to twelve years of age group, most of the parents are primarily seeking sneakers for their children. In fact some of our sneakers are designed specifically for children along with guarantee quality. Our shoes are suitable for boys and girls in this age who are also pursuing for style and colour sneakers along with brand recognition. For the age group of teens and adults ranging from 13 to 19 years old and the entry level professionals ranging from the age of 20 to 35 years old, our shoes are designed for both male as well as female consumers with different variations and patterns and offer a unisex range of products for the consumers. Finally, for 35 years old and above age group, we produce sneakers that look good, suitable, casual and is priced realistically for them. As...
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