Saurav Mukherjee Course –PGDM (Marketing) SECTION – C Roll No. -10DM149 Answers for the Nestle Case Study 1.) Companies like Nestle who deliver products like baby food supplements have an inherent ethical responsibility towards the society. Since their products have a lot of potential for creating health hazards these companies have to make sure that they promote their product through the right distribution channels. They should ensure that all of their products should carry a hologram and WHO
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relationships between our brands and their consumers as well as an unrivalled understanding of consumers. This enables us to anticipate their needs and improve the quality of their lives. Our people‚ culture‚ values and attitude are our greatest strength. The Nestlé culture binds our people together all over the world with a shared set of behaviours and values into a single way of doing business. Our culture combines a long-term mindset with short-term action. It encompasses a passion for quality – in products
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Religion It is one of the oldest foundations of ethical standards. Religion wields varying influences across various sects of people. It is believed that ethics is a manifestation of the divine and so it draws a line between the good and the bad in the society. Depending upon the degree of religious influence we have different sects of people; we have sects‚ those who are referred to as orthodox or fundamentalists and those who are called as moderates. Needless to mention‚ religion exerts itself
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Financial 4 2.2 Social 5 2.3 Environment 6 2.3.1 Energy Efficiency and Climate Protection 6 2.3.2 Sustainable Packaging 6 2.3.3 Recycling 7 3. Corporate Social Responsibility 8 3.1 Ethical CSR 8 3.2 Altruistic CSR 8 3.3 Strategic CSR 9 4. Company’s Success 11 Conclusion 13 References 14 Appendices 16 I Mrs. Betsy Ching The Coca-Cola Company ERCBA211 Executive Summary The Coca-Cola Company is the most well-known
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CORPORATE SOCIAL RESPONSIBILITY CSR is about how companies manage the business process to produce an overall positive impact on society Achieving commercial success in ways that honor ethical values & respect people‚ communities & natural environment CSR OF WALT DISNEY COMPANY “ CSR is not a cosmetic‚ it must be rooted in our values‚ it must make a difference to the way we do our business” WALT DISNEY CO. The Walt Disney Company is one of the largest and most well-known corporations
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INTRODUCTION Corporate Social Responsibility (CSR) has been defined as many things lately. Simply put‚ it is the commitment of a business or company to continuously upgrade its processes‚ systems‚ products and services by behaving responsibly and creating value for local communities they operate in‚ and by enabling its employees‚ existing and potential customers to improve their standards of living. Companies are said to be able to achieve their business goals in a transparent & ethical manner
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providing convenience and freshness at the same time. In terms of competition‚ none of the refrigerated pizza and pasta category has a big brand play yet. Therefore‚ by taking quick reaction to the demand‚ both pasta and pizza opportunity might empower Nestle to become a market leader in both categories with first mover advantage. Differences: Although both lines are new product concept‚ which try to target similar customer segment who are interested in Italian food‚ market potential might vary for different
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more than 130 ancient pyramids in Egypt‚ but the three pyramids at Giza dwarf the rest in comparison. Historians and archaeologists have been deeply fascinated by these structures for centuries. Many theories have been proposed in regards to who the people to construct these towering monuments were. A popular theory stemming from the Bible is that Israeli slaves‚ kept in harsh conditions by the pharaoh’s men‚ were forced to haul the giant stones used to construct the pyramids. The scale of the construction
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the community. Ethical issues As stated in Alec‚ Gonca & Efe’s (2011) journal‚ “the evolution of Corporate Social Responsibility (CSR) and the concept of Corporate Sustainability (CS) have converged resulting in a similar objective of achieving the balance between economic prosperity‚ social integrity and environmental responsibility” (Alec‚et al.‚ 2011). CSR is the concept coined to describe how organizations now consider the welfare of the people by being responsible for the impact of their
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Ethonomics‚ CSR‚ and Sustainability I-Lin Lee Southern New Hampshire University October 9‚ 2012 Abstract With the advance of knowledge‚ people ’s awareness of morality grows gradually. Since the last few centuries‚ with the society changes constantly‚ several issues such as moral economy‚ business ethics‚ and sustainable development‚ are derived by degrees and discussed increasingly. As the society is getting wealthier‚ the corporate social responsibility are not any more decided only by interests
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