Csr Assignment - Starbucks

Topics: Corporate social responsibility, Business ethics, Social responsibility Pages: 8 (2467 words) Published: March 24, 2013
| November 5, 2012|
Management 3031Y

[Ethics and Social REsponsibilities ]|

Starbucks is one of the places to find the world’s best coffees. The first Starbucks opened over forty years ago, in Pioneer Square in downtown Seattle, Washington. The owners’ main philosophy was to provide customers with the world’s finest and richest coffee. Over time, and endeavoring this ultimate philosophy, Starbucks expanded internationally and has more than 19000 stores around the world. The management of Starbucks has managed to improve their managerial process through location of their business, higher quality and better prices of their products. Although it is an expensive coffee store, the price of their product is based on the quality they supply. However, Starbucks is fully engaged in providing everything in an ethical manner. In this article, Howard (2011) explains that the most important thing to Starbucks is “the key to that culture is the belief that people are more important than profits” (Howard, 2011). This paper will discuss the procedures put in place to ensure ethical behavior, their ethic of business and their corporate social responsibility and will focus on assessing the company’s contribution to the community. Ethical issues

As stated in Alec, Gonca & Efe’s (2011) journal, “the evolution of Corporate Social Responsibility (CSR) and the concept of Corporate Sustainability (CS) have converged resulting in a similar objective of achieving the balance between economic prosperity, social integrity and environmental responsibility” (Alec,et al., 2011). CSR is the concept coined to describe how organizations now consider the welfare of the people by being responsible for the impact of their activities on all groups of people involved and affected by their business, (ie. their employees, customers, stakeholders). Many businesses have taken CSR very seriously that they have gone beyond “following laws”, and do more than being “responsible”. Starbucks is one of those corporations that fully engages in providing its stakeholders, its employees, the community more than necessary, and go beyond its responsibilities. One issue that Starbucks addressed and which stakeholders were being targeted was for the latter to have access and know how the company’s commitment and passion to improve the world and the ways which are demonstrating it. For example, Starbucks is committed to the environment, whether it’s regarding recycling, reducing water usage, thinking green or lowering its energy consumption (Starbucks, 2012). However, one of the main topics of Starbucks’s corporate ethics revolves around the climate change. “Addressing climate change is a priority for Starbucks” (Starbucks, 2012). Since most of Starbucks coffee crops are outside of North America, mostly in the Third-world countries, Starbucks has implemented a climate change since 2004, which focuses on renewable energy, energy conservation, advocacy (Starbucks, 2012). One biggest step taken by Starbucks is reducing its gas emission. They conducted an inventory of their greenhouse gas (GHG) emission in 2011, using the World Resources Institute/WBCSD Greenhouse Gas Protocol to find out where their energy is mostly consumed. More than 80 percent of their GHG emissions are attributable to energy used in stores, office, and roasting plants, they are now focused on energy conservation and purchase of renewable energy (Starbucks, 2012). Reducing emissions of tons of carbon dioxide makes a huge impact on the climate. By reusing energy in their coffee-roasting plants, or offices, Starbucks was able to reduce its GHG emissions by 2.7% compared to their 2012 GHG emissions (Starbucks, 2012). Moreover, another issue that is important for stakeholders is to have access to all the reports, codes, ethics, social responsibilities actions endeavored by the corporation. Starbucks has also addressed that issue, and rather than attempt to address...
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