September 22‚ 2009 1. What is the value of customer information to Canyon Ranch? To Canyon Ranch‚ customer information is vital in order to successfully implement their business model. The value that it provides to the business is the ability to understand each customer’s unique needs and provide appropriate alternatives that will allow each guest to achieve their individual goals. This is essential for Canyon Ranch to attain its mission to “inspire people to make a commitment to healthy
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Canyon Ranch Answers Parth Gandhi 1. What is the value of customer information to Canyon Ranch? Ans. To Canyon Ranch‚ customer information is must in order to implement their business model successfully. The value that it gives to the business is that it understands customer’s unique wants and give alternatives that will allow each guest to rach their individual goals. This is essential for Canyon Ranch to reach its mission to “inspire people to make healthy living‚ turning hopes and
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1. What type of products/services does Canyon Ranch provide? How unique they are compared with competitors in the industry? What’s the nature of its customers? Where does the competition come from for Canyon Ranch? • Canyon Ranch’s product and services are broken into two categories‚ a destination resort and a spa club. The destination resorts are divided into three revenue generating departments. They are health and healing‚ hotel and spa. Each area offers a wide array of products and services
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The Canyon Ranch Institute (CRI) Board of Directors is the governing body for the organization‚ and as such establishes policy. Board members make prudent‚ educated‚ and independent decisions and place the organization above their personal preferences. Members Board President: Richard H. Carmona‚ M.D.‚ M.P.H.‚ FACS Board Vice President: Enid Zuckerman Board Treasurer: Jerry Cohen Board Member: Mel Zuckerman Board Member: Jennifer Cabe‚ M.A. A successful approach to healthy living
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1. Problem Statement: Canyon Ranch has proven itself to be the undisputed leader in the destination segment of the spa industry. However‚ due to increasing competitive forces in the market‚ Canyon Ranch must address ways to sustain its business by maintaining its competitive advantage and further growing the business. 2. SWOT Analysis: STRENGTHS: • Proven market leader o 25 years in the business o Widely recognized as gold standard in spa industry • High attention to service with
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Questions for Case Analyses Learning from LeapFrog 1. What was the Leapfrog business model at the time that the company launched its first products and services? How did the business model change over time? 2. Who are LeapFrog’s key stakeholders? How does LeapFrog deliver value to each of these stakeholder groups? 3. At the time of the case‚ Leapfrog had become the #3 consumer toy company in the U.S. behind #1 and #2‚ Mattell and Hasbro respectively. What factors contributed to Leapfrog’s
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Case Study 7: Canyon Ranch Written for: Professor Efrem Mallach MIS650 Authored by Group 2: December 9‚ 2009 Case Description Background Canyon Ranch was the undisputed leader in the luxury segment of the spa industry. It had both breadth and depth of offerings‚ and integrated portfolio of treatments from traditional spa and fitness to health and healing services. Canyon Ranch was considered the gold standard in the industry as a result of being heads and shoulders above
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Case 1-3 Canyon Ranch Table of Contents 1. Summary of the problem 3 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3 3. Summary of Available Information 3 4. Pre-Analysis of the study 4 5. The analysis section 4 6. Recommendations 7 References 8 Lessons learned from the case 9 Meeting minutes 9 Case 1-3 Canyon Ranch Summary of the problem In spite of
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Executive Summary Canyon Ranch is the gold standard in destination spas and enjoys commanding rates that are much higher than other destination spas‚ but there are signs of increasing competition. Day spas are aligning themselves with medical professional and offered services in nutrition‚ homeopathy‚ physical therapy and general medical practice. Also some hospitals were starting to provide spa treatments and wellness centers with nutritionists. Canyon Ranch is now faced with questions as to how
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Executive summary According to the case‚ we can found that the Canyon Ranch is one of the best resorts in US; it has enough long history and experience‚ also have their own special services. They also care about their customer very well. However‚ in the IT area‚ it still has space to improve. The first thing is to reduce the cost. Canyon Ranch has 2.5:1 staff-to-guest ratio‚ it also was the advantage in competition. But this will cost too much‚ Canyon Ranch can use the information technology
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