of Van Heusen 20 8. MERCHANDISE HIERARCHY 21 9. PRODUCT ANALYSIS 22 9.1 DESIGN PHILOSOPHY 24 9.2 Customer Profile: (for men and women) 27 10. MARKETING MIX 28 10.1 Products 29 10.2 Price: 29 10.3 Place 29 10.4 Promotions 30 11. SWOT ANALYSIS 34 12. ENVIRONMENTAL ANALYSIS 36 13. COMPETITOR ANALYSIS 37 14. ORGANISATIONAL STRUCTURE 39 15. FINANCIAL DATA 40 15.1 CURRENT RATIO 41 15.2 DEBT-EQUITY RATIO 42 15.3 NET PROFIT RATIO 43 15.4 QUICK RATIO 45 15.5 GROSS PROFIT
Premium Brand management Brand Ratio
“Crocs‚ Inc.” (UVA-F-1589) 1. Which of the comparable companies appears to be a good match to Crocs at the time of the case? Which would be a good match in five years? Use these multiples to provide additional estimates of the value of Crocs (in other words‚ calculate a value for Crocs using a current multiple‚ and calculate a value for Crocs using Yeung’s cash flow model but with a terminal value based on a multiple). Using EV to EBITDA multiple: - Current Crocs’ multiple is 27.74. Comparable
Premium Revenue Approximation Estimation
-Speciality stores: Sephora‚ Shopper’s Drug Mart‚ -Smaller perfume vendors - Calvin Klein Stores and Factory Outlets 3 Levels of Product: Core Customer Value: Confidence Features: sweet smelling perfume that will cause sexual attractiveness‚ notes of salt to resemble smell of sweat Design: Sleek‚ modern design with gold accents Packaging: Pink metallic decorative box with wrapping Quality: High end Brand: Calvin Klein Product Support: Free samples‚ free gifts with
Premium Brand Marketing
states that‚ all media messages are constructed. Some information is included‚ but much is also left out. Questions are not asked. Using this approach‚ we realize that in the Calvin Klein X ad campaign we chose‚ we only see images of muscular men but not pictures of scrawny looking men. The question is‚ does wearing Calvin Klein X make you look muscular and hot? Is CK X the only way to make you look good? The way the X is placed on the men’s bodies brings the attention of the viewers to the body and
Premium Critical thinking Advertising Psychology
Melanie Klein Psychology 310 June 10‚ 2013 Melanie Klein Throughout history it was common thought that women were inferior to men in nearly all aspects (e.g. strength‚ speed‚ mental capacity) but especially intelligence. Even when psychology began to take root as a separate discipline‚ Sir Francis Galton made claims in the mid 1800’s that women were always condemned to be inferior to men based on their inadequate senses. (Goodwin. 2008) This of course was a predisposed notion of the times
Premium Sigmund Freud Psychoanalysis Melanie Klein
Melanie Klein Kaitlin Dunning Melanie Klein was born in Vienna‚ Austria on March 30 1882. Her father was Dr. Moriz Reisez; a jewish Physician‚ and her mother; Libusa Deutsch. She had 3 older siblings‚ Emmanuel‚ Sidonie‚ and Emilie. Emmanuel and Sidonie both died at a young age. Her only brother Emmanuel tutored her n Greek and Latin‚ her sister‚ Sidonie‚ taught her how to read and write. This knowledge that they gave her made it possible for Melanie to pass entry exams to various schools
Premium Psychoanalysis Sigmund Freud Psychology
the birthday of John Calvin‚ the man most responsible for our American system of liberty based on Republican principles of representative government. It was Founding Father and the second President of the United States‚ John Adams‚ who described Calvin as "a vast genius‚" a man of "singular eloquence‚ vast erudition‚ and polished taste‚ [who] embraced the cause of Reformation‚" adding: "Let not Geneva be forgotten or despised. Religious liberty owes it much respect." Calvin‚ a humble scholar and
Premium John Calvin Protestant Reformation Thomas Jefferson
Melanie Klein (30 March 1882 – 22 September 1960) was an Austrian-born British psychoanalyst who devised novel therapeutic techniques for children and was particularly interested in the early psychological development that which had a significant impact on child psychology and contemporary psychoanalysis and is still used in present day therapeutic techniques. Klein was the first to use psychoanalysis on young children. She was unique by working with children using toys. Klein is named as one of
Premium Developmental psychology Psychology Sigmund Freud
The Calvin Cycle Plants use energy from the sun in tiny energy factories called chloroplasts. Using chlorophyll in the process of photosynthesis‚ they convert the sun’s energy into storable form in ordered sugar molecules such as glucose. In this way‚ carbon dioxide from the air and water from the soil in a more disordered state are combined to form the more ordered sugar molecules. Carbon dioxide is captured in a cycle of reactions known as the Calvin cycle or the Calvin-Benson cycle after
Premium Photosynthesis Calvin cycle
energy source for organisms on Earth‚ and without them‚ we could not survive‚ photosynthesis is extremely important in the study of life‚ biology. Without Melvin Calvin‚ however‚ we might not know all the basics of what is sustaining life on Earth‚ which includes the “dark” reactions‚ and what even makes photosynthesis possible. Melvin Calvin was an American biochemist who studied various fields of science. He made many important contributions to biology‚ and even more in the broad topic of science
Premium Photosynthesis