2.EXPANSION AND GROWTH
4.VAN HEUSEN IN INDIA
4.1 Location of stores
5.1 Van Heusen
5.2 Van Heusen women
5.3 V DOT
5.4 VH Sport
6.CURRENT RETAIL PRESENCE
6.1 Retail Format:
7. EVOLUTION THEORY AND LIFE CYCLE
7.1 Retail Life cycle of Van Heusen
8. MERCHANDISE HIERARCHY
9. PRODUCT ANALYSIS
9.1 DESIGN PHILOSOPHY
9.2 Customer Profile: (for men and women)
10. MARKETING MIX
11. SWOT ANALYSIS
12. ENVIRONMENTAL ANALYSIS
13. COMPETITOR ANALYSIS
14. ORGANISATIONAL STRUCTURE
15. FINANCIAL DATA
15.1 CURRENT RATIO
15.2 DEBT-EQUITY RATIO
15.3 NET PROFIT RATIO
15.4 QUICK RATIO
15.5 GROSS PROFIT RATIO
16. HR POLICIES
16.3 WORK CULTURE
16.4 PERFORMANCE APPRAISAL
16.5 RETENTION LEVEL
17. STASTISTICS AND RESEARCH STUDIES
17.1 RESEARCH METHODOLOGY
17.2 TOOLS USED
17.3 RESULTS AND DISCUSSIONS
The history of PVH can be traced back to 1876, when G. H. Bass began his shoe manufacturing company in Maine. Separately, John M. Van Heusen and Isaac Phillips met and formed the Phillips-Van Heusen Corporation, and Vin Draddy acquired the rights to the Izod name in the early 1900s. In 1881, Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local Pottsville, Pennsylvania, anthracite coal miners. This grew into a shirt business in New York City that placed one of the first ever shirt advertisements in the Saturday Evening Post. Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion & Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India and South East Asia. At present, Van Heusen is available at 135 stores spread across 47 cities. A premium lifestyle brand, Van Heusen assiduously follows the company mandate; fashion for the corporate world. The brand’s target audience is the successful, sophisticated, erudite, multi-faceted professional. Their sub-brands include: • VH Sport
• VH Women
• V Dot
2.EXPANSION AND GROWTH
❖ The Phillips-Van Heusen Corporation received a patent for a self-folding collar in 1919, which was released to the public in 1921.
❖ The first collar attached shirt was introduced in 1929.
❖ Queen Elizabeth issues a Royal warrant to Van Heusen, appointing them as the official clothier for Buckingham Palace.
❖ 1990, VH was launched in India by Aditya Birla Nuvo who acquired Madura Fashion and Lifestyle.
❖ In 1995, the corporation acquired the Izod brand, followed by the Arrow brand in 2000, and the Calvin Klein company in 2002.
❖ In 2006, VH woman and V Dot were launched in India.
❖ From January 2007, PVH owns necktie licenses for brands such as Arrow, DKNY, Tommy Hilfiger, Nautica, Perry Ellis, Ted Baker, Original Penguin and Jones New York.
❖ The corporation began making men's apparel under the Timberland name in 2008, with women's apparel following in 2009, under a licensing agreement.
❖ In the third quarter of 2010 it was decided on that the "Van Heusen" brand was making a loss and so the decision was made to pull it out of all European trading markets.
❖ In 2011, VH Sport was launched as a premium casual wear for men.
❖ Today, Van Heusen is also the world’s largest selling dress shirt brand.
AWARDS AND RECOGNITION: [pic]
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