Dell Computers Sales Function Paper Week One MKT-445: Sales Tools and Strategies The company chosen is Dell Computers. Dell is a computer sales-oriented company that began in 1984 by Michael Dell in Austin‚ Texas. Dell Computers focuses on customer satisfaction. This does not stop at the final purchase of a computer. This satisfaction started with the idea and the design‚ manufacturing‚ packaging‚ the sale‚ and continues with the technical support after the sale has been made. Without the
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Summary of Dell Computers Value Chain Analysis Primary Activities Inbound Logistics Here goods are received from a company’s suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier‚ where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position‚ Dell would collaborate with it
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1. Give an example of a recent purchase of an expensive article (hand-phone‚ camera or notebook computer). Explain your decision-making process‚ and what source of information did you use in making the decision to buy the article? Introduction: Before we made a purchase decision‚ there are eight steps of decision making process‚ they are Problem Recognition‚ Set-up Standard‚ Allocate Weights to Criteria‚ Information Search‚ Evaluation of Alternatives (Calculation)‚ Select the Best Alternative
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(11034949) YEE YONG ZHENG (11028412) TITLE: INFLUENCES ON THE CONSUMER DECISION PROCESS DEADLINE: 1st OCT 2014 Table of contents Introduction 3 Consumer decision process 3 Buying a smart phone 4 One major self-factor influence 5 One major external factor influence. 6 Marketer’s strategy 6 Buying a hair care product 7 One major self-factor influence 9 One major external factor influence 9 Marketers Strategy 10 Decision process continuum 11 Conclusion 13 References 14 Introduction Most producers
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Research Project Background This case study is one of ten that were chosen as part of the ‘Enhancing Business-Community Relations’ project in India implemented in collaboration with The Energy and Resources Institute (TERI). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development. The Enhancing Business-Community Relations project is a joint international initiative
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customers make their purchase decision is a very important issue for a company. It can bring numerous influences to companies for establishing an appropriate marketing strategy. Therefore‚ the research of each stage of buyer decision process is relevant for all the marketers. Teo and Yeong (2003) point out that the setting up of buyer decision process model can help managers to understand and forecast consumer behaviours‚ and thereby they can make effective decision for providing more acceptable
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Head: BUYER DECISION PROCESS Buyer Decision Process Eric Christensen Dr. Albert Socci American Intercontinental University Abstract What makes you decide whether or not to buy certain product or even buy into certain services mainly depends on inside or outside influences. These influences are part of our buying schema‚ what buying behaviors we have learned taught by parents or siblings‚ even friends‚ this is a type of blueprint in the recesses of our minds. Our "buying decision processes"
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Decision-Making Process MGT/230 October 22‚ 2012 Dr. Claude Toland Decision-Making Process A time in my life in which I had to make a personal decision was when I purchased my first home. It was a hard decision to make because I was single with four children and only one income. I have worked at my job for a year and a half and have recently gotten a raise. I was getting tired of renting and wanted a place of my own for my children. There were several steps that I knew I had to do
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DELL COMPUTERS TO BECOME A PRIVATE COMPANY IN AN EFFORT TO AVOID BANKRUPTCY Michael the CEO of Dell became a business man when he was really young. He believed if you had an idea‚ worked hard and treated customers with special care you can make money and sometimes a lot of it. Michael started the company with a bare $1000. In 1984 where he started a company that custom made person computers. In 1988 is company grew into what’s known as Dell incorporation. And issued over 3.5 million shares to the
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marketplace within which they operate. Describe the five (5) core concepts of marketing. (10 marks) QUESTION 2 a) Describe the four (4) types of consumer buying behavior. (10 marks) b) Mr. Kareem is a managing director of a software company and he is planning to purchase a new car for his family. Identify and demonstrate the stages in his buying decision process. (15 marks) c) QUESTION 3 a) Identify two (2) types of the environmental forces that affect the company’s ability to serve its customer. (5
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