Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about the business in terms of customer needs and satisfaction
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A MARKETING REPORT On Industrial visit of MOTHER DAIRY INDIA LTD. SUBMITTED TO: SOMLALIT INSTITUTE OF BUSINESS ADMINISTRATION affiliated to Gujarat University towards partial fulfillment of practical studies at second year B.B.A. programme GUIDED BY: Prof. Twinkle Trivedi SUBMITTED BY: KALATHIL SHRUTHI J. Roll No. :- 42 S.Y. B.B.A. Div :- A Year : 2011-12 CERTIFICATE This is to certify that Kalathil Shruthi J. 42‚ a student of S.Y. B.B.A division A from Somlalit Institute of Business Administration
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Marketing and Sales Management MBA 750 Green Meadows Travel and Tourism < Marketing Plan> Dr. Mamoun Akroush 1- Executive Summary and brief history Green Meadows Travel & Tourism founded in 1995 under the ownership of Naori Group‚ it is a multiple function company offering a wide range of travel and tourism related services using two different business modules; by which it provides services to the public on behalf of suppliers such as airlines‚ car rentals‚ hotels‚ and package
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TASK1 OM is one of the three major functions of any organization‚and it is integrally related to all the other business functions.All‚organizations market‚finance‚and produce‚and it is important to know how the activity functions. OM let us understand what operations managers do‚regardless of you job in an organization‚you can perform better if you understand what operations managers do. OM provides a major opportunity for an organization to improve its profitability and enhance its service to
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ONLINE BUSINESS Introduction Social media is used to connect to other people‚ search through web and as an instrument of entertainment. Aside from these‚ the most important feature of social media is to use it as a business‚ they called it online business. Online business is often assumed by internet marketers that all business is done online by using internet as a medium for marketing products and services. People engage in this kind of business because it is convenient to use and a way for
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2 w elcome TRAvEL TOURISM cULTURE HERITAgE Multi-sensory Marketing and its application in tourisM Nearly all brand communications appeal to two senses - visual and auditory. Yet the way we interact with the environment around us contradicts this practice. In fact‚ branding is many times defined as the sum total of ALL experiences. Multisensory marketing allows tourism managers and marketers to directly impact all five senses and thus create a strong emotional bond with current and prospective
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Table Of Contents INTRODUCTION | 2 | WHAT I HAVE LEARNED | 3 | ABOUT THE TRIP | 4 | ABOUT THE PLACE OF INTEREST | 5 | STRENGTH AND WEAKNESS | 13 | CONCLUSION | 14 | INTRODUCTION Tour Operation is the course that teaches us on what tour is all about and what type of vacation that we can call tour. In this subject also‚ we can learn how to create our own tour and learning about costing and pricing for each Tour excursion. Instead of learn costing‚ we also learn the function of tour
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Introduction: Marketing is defined by the American Marketing Association as "the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large." Marketing is used to identify the customer‚ satisfy the customer‚ and keep the customer. With the customer as the focus of its activities‚ marketing management is one of the major components of business management. The adoption of marketing strategies
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