KENYATTA UNIVERSITY SCHOOL OF BUSINESS PROGRAMME: MBA COURSE: MARKETING MANAGEMENT COURSE CODE: BBA 504 LECTURER: ROSEMARY KOROS |No. |Name |Adm. No. |Signature | |1 |Kamande Micah Muchoki |D53/CTY/PT/20683/2010 |………………… | |2 |Ongwesa I. Valentine |D53/CTY/PT/21233/2010
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Purchase • Usage Consumer Decision Making Basic Psychological Processes Memory Marketing Stimulus (Topic 5) • Product • Price • Place • Promotion Exposure/ Attention Perception Consumer Behavior Attitude The Decision Making Process • Learning Problem Information Judgment Post-purchase behavior recognition search & Decision Consumer Decision Making • Decision Making Process (DMI) Consumer Decision Making Process • Decision Making - Problem-solving process
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Contents INTRODUCTION 4 DECISION MAKING 4 Programmed Decisions 4 Non-Programmed Decisions 5 THE RESPONSIBILITY FOR MAKING DECISIONS 5 ELEMENTS OF THE DECISION SITUATION 6 - The Decision Maker 6 - Goals to be Served 6 - Relevant Alternatives 6 - Ordering of Alternatives 6 - Choice of Alternatives. 6 THE RATIONAL MODEL OF DECISION MAKING 8 Steps in the Decision Making process 8 Identifying an Existing Problem 9 Listing Alternative Solutions 10 Select the Most Beneficial Of These
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Decision Making Managers are constantly called upon to make decisions in order to solve problems. Decision making and problem solving are ongoing processes of evaluating situations or problems‚ considering alternatives‚ making choices‚ and following them up with the necessary actions. Sometimes the decision-making process is extremely short‚ and mental reflection is essentially instantaneous. In other situations‚ the process can drag on for weeks or even months. The entire decision-making process
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Consumer decision making is a process – Evaluate why marketers need to understand this process. Consumers constantly make decisions regarding to the choices‚ purchases and use of products and services. Consumers are often faced with a large number of alternatives‚ which are changing due to new technologies and competitive pressures (Bettman‚ J. R.‚ & Sujan‚ M. (1987). Journal of Consumer Research‚ 14‚ 50-51). The consumer is often not completely certain about how a product may perform. Even when
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5S SYSTEM : NAMRIA ( National Mapping and Resource Information Authority) NAMRIA envisions a highly-professionalized‚ technically advanced‚ globally competitive‚ and environment and natural resources caring agency. Its mission is to generate and disseminate reliable and up-to-date geographic information and provide related services‚ by employing state-of-the-art technology‚ in support to national development and security. As provided for in the Department of Environment and Natural
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ECO 527 | The MBA Decision | Case 1 | Group 4 | | | | 1. How does Ben’s age affect his decision to get an MBA? We assume that both MBA program start at the beginning of the year‚ now is the beginning of the year at his age of 28 and he can enroll both program now. The following summary table shows the information he can use to make the decision. Option | Dewey and Louis | Ritter College ‚Wilton Univ (2 year program) | Mount Perry College (1 year program) | Tuition
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Chapter 11 – Decision Making What is Decision Making? * Decision making – the process of developing a commitment to some course of action * Can also be described as a process of problem solving * Problem – a perceived gap between an existing state and a desired state Well-Structured Problems * Well-structured problems – a problem for which the existing state is clear‚ the desired state is clear‚ and how to get from one state to the other is fairly obvious * Decision making takes
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there are many decisions which have to be made. One such decision opportunity arose about one week ago. The question was what to do with a major cable which is in the way of a guard rail that the Department of Transportation is installing. In this paper‚ the decision on what to do with this cable will be solved using a decision tree. The discussion will include the major factors involved in making the decision and also show how the final decision was made. Decision tree The decision tree is an effective
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Decision Trees A Primer for Decision-making Professionals By Rafael Olivas 2007 Decision Trees A Primer for Decision-making Professionals ii Decision Trees A Primer for Decision-making Professionals Table of Contents Section Page Preface................................................................................................................................. iv 1.0 Introduction................................................................................................
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