Product Decision

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Product Decision

KENYATTA UNIVERSITY

SCHOOL OF BUSINESS

PROGRAMME: MBA

COURSE: MARKETING MANAGEMENT

COURSE CODE: BBA 504

LECTURER: ROSEMARY KOROS
|No. |Name |Adm. No. |Signature |
|1 |Kamande Micah Muchoki |D53/CTY/PT/20683/2010 |………………… |
|2 |Ongwesa I. Valentine |D53/CTY/PT/21233/2010 |………………… |
|3 |Florence Kahara |D53/CTY/PT//2010 |………………… |
|4 |Njeri Gichuru |D53/CTY/PT/20659/2010 |………………… |
|5 |Maureen Macharia |D53/CTY/PT/20634/2010 |………………… |
|6 |Eric Gate Kirubi |D53/CTY/PT/21198/2010 |………………… |

GROUP: 7

Assignment 1:

Discuss the product decisions.

Before discussing the product decisions, it is important to define a product and its classifications.

Product
A product can be defined as anything that can be offered to satisfy human needs.

Further it can also be described as anything that is potentially vslued by a target market for the benefits or satisfaction it provides including objects, services, organizations, places, people and ideas.(woodruff 1996)

A product is anything that can be offered to the market for attention, acquisition, use or for consumption and that might satisfy a need or a want. It includes physical objects, services, places, people, organizations and ideas.

A product can be explained in three levels, i.e.:-

a) Core Product: This consists of the problem solving component of a product or the core benefits

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