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    Selective Exposure Theory

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    Criticism of selective exposure Although empirical evidence of selective exposure has been documented in countless studies conducted in a wide range of research area‚ there have also been plentiful reports of lack of evidence supporting the existence of selective exposure. For instance‚ in a study conducted by Feather (1962)‚ evidence of the effect of selective exposure on participants’ choices was not found. In specific‚ smokers and non-smoker participants did not display any significant preference

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    Why has the iPod been so successful as a product? In 2001‚ the apple company released the iPod as a portable audio player with a simple design. Firstly it wasn’t a big boom in the market until a year and a half later it successfully becomes the dominant portable audio player among other products from competitors. The reason that the iPod has become so successful because of design and the reputation of the apple as a luxury brand. It’s affordable price which anyone can effort to buy. However

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    Business Case - Erp Market

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    Vietnam ERP Market: Software Development? Business Case Contents: Introduction 1. Define the opportunity 2. Identify the alternatives 3. Gather data and estimate time frame 4. Analyze the alternatives 5. Make a choice and assess the risk 6. Create a plan for implementing your idea 7. Communicate your case Appendices References Introduction Company X is a medium-sized software development company that is experiencing a slowdown in business right now because of the global economic

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    NACO Guidelines: Post Exposure Prophylaxis for Occupational Exposure (PEP) to HIV/AIDS Dr. Asoke Kumar Sinha‚ MD (Skin) Prevention and control of AIDS is now a Social Medical problem. Doctors in all health care setting are expected to play a significant role in its prevention. Health care workers including doctors are normally at a very low risk of acquiring HIV infection during management of the infected patient. However‚ inspite of a low statistical risk of acquisition of HIV‚ the absence

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    Business marketing is marketing products or services to other companies‚ gov’t bodies‚institutions‚ and other organizations. Ex.McD buy salt to use for its product. Business marketing also includes the marketing of products and services that facilitate their operations. Ex. McD buys paper for packaging of its food. Business marketing can also be to govt agencies and institutions that buy for their use.Ex. photocopy‚ tables and chairs. Business markets are all the organizations that buy goods and

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    analysis turns antitrust law on its head. What do you think this means? Antitrust laws are intended to protect‚ promote competition and to push industry profits towards competitive floor in order to resist market dominance. Porter’s five forces model reflects that an industry has absolute market power if threat of entrants and substitutes are low along with weak bargaining power among suppliers and buyers‚ and if industry is not competitive. 2. Comment on the following: All of wisdom contained

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    restaurant business‚ and for good reason--the numbers are daunting. According to the most recent figures‚ 60% of restaurants fail within their first three years of operation. And‚ other statistics indicate that the figure may be as high as 90%*. Those are unsettling odds by any standard‚ but are they just odds? Is the success or failure of a restaurant just a matter of pure chance and luck or is there some skill involved? The answers might surprise him. Through extensive market research and

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    Wilfred Owen's Exposure

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    Wilfred Owen’s Exposure : Brains aching‚ dying‚ eyes becoming ice‚ all this sounds like a nightmare. In Wilfred Owen’s "Exposure‚" the speaker talks about the nightmares of not war but the cruelty of nature. In Exposure‚ Owen describes the fury of nature and how soldiers in the war die not only because of war. Exposure to the severe cold is killing everyone. The speaker starts off by saying‚ "Our brains ache." The negative nature of this statement gives one a clue as to the negative themes in

    Free Poetry Alliteration Love

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    Business Studies- Market Analysis Homework “Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives.” Discuss (18marks) Market analysis - The process of gathering‚ analyzing and interpreting information about a market‚ about a product or service to be offered for sale in that market‚ and about the past - present and potential customers for the product or service; research into the characteristics‚ spending habits‚ location and needs of your business’s

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    Gm Competitive Exposure

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    Questions: Foreign Exchange Hedging Strategies at GM − Competitive Exposures 1. Why is GM worried about the yen? GM’s concern about fluctuations in the Yen is due not only to the impact on GM’s costs‚ but the fact that Japanese competitors face reduced costs when the Yen is depreciating. Also‚ with increasing profit margins‚ end-price to consumer can be lowered and lead to gain in market share for Japanese competitors. Research had shown that a 10 Yen appreciation to the dollar reduces operating

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