Market Opportunity for E-Business

Only available on StudyMode
  • Download(s) : 38
  • Published : June 9, 2008
Open Document
Text Preview
Why has the iPod been so successful as a product?
In 2001, the apple company released the iPod as a portable audio player with a simple design. Firstly it wasn’t a big boom in the market until a year and a half later it successfully becomes the dominant portable audio player among other products from competitors. The reason that the iPod has become so successful because of design and the reputation of the apple as a luxury brand. It’s affordable price which anyone can effort to buy. However, the design of the iPod has so much affects on the fashion it has really exploded in college students until Hollywood celebrities, and also with extra accessories that can adjust to suit your lifestyle makes it easier and stylish to everyone that use it. The program that comes with the iPod is called iTunes this program offers more than 1 million legal songs to download. it’s way more convenience to use because the program can be used with any computers not only just Mac book. Unfortunately, the disadvantages of the iPod didn’t make a matter overall compared to the other competitors such as dell digital jukebox, Rio carbon and iRiver which has longer battery life, lower price, more storage and etc. over years the Mac computer line had produce new iPod with more function, storages and colors. The loyal customers that been using the old version are continuously purchasing the new one for an update fashion accessory. As the product that you can use every days and it has to be a set of fashion technology like if you use Mac book, you will use iTunes and definitely an iPod. In these day people care more about looks not the technology and they are willing to pay more for the extra cost.
tracking img