One of the key problems that Apple faced early on was competing with other operating systems (OS). Apple II’s OS was superior to Windows OS because it worked with many different computers, where Apple II’s OS only worked on Apple computers (Slind & Yoffie, pg. 2). In the early stages, Apple Inc. separated itself and was independent from other competitors. In later years, they created a parallels program that allowed Microsoft to be run on a Mac computer. This provided profits for both companies (Slind & Yoffie, pg. 6). Apple continues to create applications specifically for Macs. Also, Mac’s have been considered on the high end of cost for computers. Another key problem, is the low profit from iTune sales; after paying the studios, the credit card fees, and the maintenance of the website they are not really profiting. This is only really in support of the iPod. They are getting increased competition from other music download sites that make it…
Apple have designed the iPod to work solely with iTunes a media library software program, which lets users manage the music libraries on their computers and on their iPods. iTunes can automatically synchronize a user's iPod with specific play-lists or with the entire music library when connected to a computer .…
As with all technology that relies on the internet, it is necessary that the target market has the infrastructure needed to be able to use the products capabilities. Also, Apple products are high quality and high price. This makes the products available to the top 50% of the pyramid. The lower half will rely on cheaper knockoffs.…
Because Apple targets customers with emphasize on quality they continually develop high end quality products, staying away from the low end quality products of their competitors.…
The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age, gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby, particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general, iPod is designed for anyone interested in carrying the equivalent of hundreds of CDs worth of music, and numerous other files, in a small, easy-to-use design that fits in one's pocket.…
2) Threat of rivalry: Apple also does not have to worry too much about the threat of rivals. This was not the case prior to the introduction of the iPod and iPhone. Before the iPod and iPhone came along, most organizations within the consumer electronics industry put forth relentless efforts of R&D in order to introduce a product that was both new to the market and very unique. The problem for most organisations in this industry is that Apple had the most success with this before other firms. Once Apple introduced the iPod and iPhone, it quickly rose to the top and gained the advantage on rivals such as Samsung. Of course, it didn't stop there for Apple, as the company continuously innovated and introduced new products to the market such as the iPad.…
Although the 21st century has just begun, there have been many scientific inventions during the first decade of it, among which iPod is no doubt one of the greatest. iPod is a portable media player designed and marketed by Apple and launched on October 23, 2001. From then on, iPod has been the best digital music player in the world.…
In 2004 Apple came out with a mini version of its popular iPod, a device that stores music that is chosen and loaded by the owner. At the time when the iPod mini was introduced it cost $249, just $50 cheaper than an iPod which had more than triple the storage space. So why was everyone going so crazy over an device with less storage space and cost almost as much as the original, larger version? Well, Apple got creative with their merchandising of the iPod mini to get the hype and buzz going. They created a package that was sleeker, available in five different colors, and is 35% lighter than the smallest original iPod, with the same eight our battery time. This creative packaging and new look sparked a high demand for this product.…
In 2001, was a great year for Apple because they introduced the Apple iPod, which many other companies tried to make the same product but no one was able to make the same product as original as Apple product. Apple continued to stay on the top of the game and improving their technology during the years. The new products were coming out such as iMac; these products help the company to be notice by consumers. Apple is a brand known all over the world. The innovative technology is one of a kind on the Market. The advancements that Apple product has giving out to the consumers.…
The Apple Company has had great success with the iPod but now needs to figure out a way they can create a sustainable comparative advantage in the Mp3 player market or they will lose demand and market share, and decrease profits and revenue .…
The main problem and issue in this case is for Apple. Apple is obviously the industry leader when it comes to the MP3 Player, with their iPod, iPod Nano, and iPod Shuffle. However, the main problem is how will Apple continue to be the industry leader in the ever more competitive MP3 Player Market? Although Apple was not the first mover in the MP3 Industry they did however set a precedent on the MP3 Player and the attributes that should be associated with it. One advantage that I feel Apple has is that they are known for their quick product innovation and marketing.…
Thirdly, Apple’s products provide innovative features. Not like its competitors which provide what customers want, Apple’s job is to figure out what customers are going to want before they do. From ipod to itunes, from iphone to app store, from ipad to iClound, they have kept giving new definition to music player and computer. These new definitions make customers willing to pay a premium price for Apple’s products. This premium price reinforces people’s belief that people products are high quality products and make Apple more competent comparing with its rivals.…
Apple IPods are very popular in today’s society. Many individuals enjoy listening to music on the way to work, school, or even to the gym. CD’s, cassettes, tape players and MP3 player’s sales have decease since Apple IPods have been created. IPods provides so much more to customers than the other devices. Everyone enjoy playing games, taking pictures, texting and calling friends, and using face time. What device allows you to enjoy all your hobbies at one time? Apple IPods. Apple IPods are a great technology device that provides great entertainment, quality, and communication.…
Apple has managed to diversify its product lines at precisely the right time in order to create new markets rather than merely enter existing markets. They began their company on the basis of personal computers but quickly began to diversify as they saw opportunity. Job’s orchestrated the development of products such as the iPod, iPad, and iPhone. By 2003 apple appeared to be reinventing itself as a digital entertainment company, moving far beyond the personal computer industry. With the advent of the iPod came about the need for music to be sold on iTunes as well as an early approach to there Application store. These online stores allowed users to buy applications as well as music for their devices. This opened a whole new market to apple. As apple evolved it began to take any bit of market share that it could from other markets. Around 2007 Apple made a huge play in the smart phone market. Releasing its iPhone allowed Apple to yet again take another chunk of a large market. Apple is at the peak of its innovation and…
It simplified the process of buying and listening to music with the pairing of the iPod and the iTunes.…