10475 – Journal of Management and Marketing Research Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures Yuvay Jeanine Meyers Howard University ABSTRACT There is an increased expectation for American consumers to be presented with relatable images (Williams‚ Qualls‚ and Grier 1995). The use of Black models is now a commonplace occurrence in African American targeted marketing efforts; however there are a lack of studies
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Psychological Needs‚ Safety Needs‚ Belongingness and Love Needs‚ Esteem Needs‚ Need to Know and Understand‚ Aesthetic Needs‚ and Self-Actualization Needs. And we probably all remember that according to Maslow ’s theory‚ needs that are in the lower hierarchy must be at least partially met before a person will try to satisfy higher-level needs. Although ultimately our goal is to aid students in self-actualizing or becoming "all that one can be‚" they must first achieve the level of Need to Know and Understand
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Journal of Knowledge Management Eight questions for customer knowledge management in e‐business Jennifer Rowley Article information: To cite this document: Jennifer Rowley‚ (2002)‚"Eight questions for customer knowledge management in e#business"‚ Journal of Knowledge Management‚ Vol. 6 Iss 5 pp. 500 - 511 Permanent link to this document: http://dx.doi.org/10.1108/13673270210450441 Downloaded by NANYANG TECHNOLOGICAL UNIVERSITY At 10:06 09 September 2014 (PT) Downloaded on: 09 September 2014‚ At:
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BUYING BUILDING MATERIALS Building a new house‚ or making additions to your existing house can be an expensive project. Y need to plan carefully where you ou will find suitable and affordable materials closest to your plot. STEPS TO FOLLOW BEFORE SELECTING BUILDING MATERIALS Step 1 Step 2 Step 3 Step 3 Step 4 Prepare a plan for your alteration or addition. Use your plan to list what building materials will be needed for the job. Workout the amount (quantity) of each type of material that is needed
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Research questions Introduction I am a student in Emirates Aviation College and I have to complete an assignment as a part of my Research project course. The topic I will be researching is “The most effective promotional methods used by Carrefour” and I am required to get the information I need through the questionnaire I have presented to you‚ this will only take a few minutes of your time. The information you give me will only be used for my assignment‚ and you as a participant will remain anonymous
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Critically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business Nowadays‚ people resources have been considered as an important task. To focus on that employees’ emotional motivator have always been considered as a standard to predict company’s future tendency of development. (Hurst‚ 1995) People’s motivation factors and uses have become to play a more significant role in modern firms‚ which is every boss cared. In today’s China
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B) Four motivational theories that could explain why production has dropped at Engstrom after 2005 are Maslow’s Hierarchy of Needs‚ Herzberg’s Motivation-Hygiene theory‚ McClelland’s Need theory‚ and Expectancy theory. Maslow’s Hierarchy of Needs is probably the most basic motivational theory which can highlight why people may or may not feel satisfaction in a situation including a workplace. After layoffs were happening‚ cutbacks‚ ration changes and so on‚ people started to feel unsafe in their
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Project Management Research Paper BUS 611 Project Planning and Management May 26‚ 2014 Project Management Research Paper The common denominator of all successful projects is the capacity and quality of its project managing mechanism. Project management is the discipline that integrates various processes towards the achievement of specific objectives and deliverables. This discipline is founded under the premise that all projects are unique‚ and no two are ever the same.
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Maslow’s Hierarchy of Needs is a theory that basically states the reasoning and needs that encourage the human behavior. It is usually depicted as a pyramid starting with the most basic and progressing to the more advanced needs; physiological needs‚ safety needs‚ belongingness and love needs‚ esteem needs‚ and finally self-actualization needs. This theory was thought of by a man of the name Abraham Maslow in 1943. Maslow believed that human beings are motivated by unsatisfied or incomplete
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