Works Cited: Books Calupitan‚ Eleanore A. Principles of Advertisements for Filipinos. Manila: Gic Enterprises‚ 1972. Campbell‚ William Giles‚ Stephen Ballou‚ and Carole Slade. Form and Style: Theses‚ Reports‚ Term Papers. 8th Ed. Philippines: Houghton Mifflin Co.‚ 1991. Cook‚ Guy. The Discourse of Advertising. London and New York: Routledge‚ 1992. Dela Torre‚ Visitacion. Advertising in the Philippines: It’s Historical‚ Cultural‚ and Social Dimensions. Manila: V.R. dela Torre‚ 1989. Ellmore
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Jang Newspaper Brand Audit Prepared by: Moiz Instructor: Dr. Kamran Siddiqui INTRODUCTION OBJECTIVE The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang‚ the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations
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| Letter to the Editor | Stewart S. Smith | POLS 2101Maria J. AlboUniversity of North Georgia1/18/2013 | | | | January 17‚ 2013 Matt Birk Author Star Tribune P.O. Box 790387 St. Louis‚ MO 63179-0387 Dear Mr. Birk: Marriage is sacred‚ and everyone deserves to be with the one they love regardless of their sexual orientation. In an article that appeared on October 2‚ 2012 on the Star Tribune website‚ you stated that "marriage is sacred" and that it "should be between
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Online Newspaper Article Sources Bautista‚ A. (n.d.). History of Philippine Cinema. Retrieved from http://www.ncca.gov.ph/about- culture-and-arts/articles-on-c-n-a/article.php?i=115&igm=1 Hernando‚ M.A. (2011‚ July 24). 25 most memorable films. The Philippine Star. Retrieved from http://www.philstar.com/Article.aspx?articleId=710342 Llanes‚ R.R. (2009‚ September 24). The originals in Philippine movies. Philippine Entertainment Portal. Retrieved from http://www.pep.ph/spotlight/extra-extra/19923/The-Or
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What is More Effective TV or Newspapers Reading a newspaper is more effective as a provider of important information than TV. With TV news you have certain times that you must tune in‚ such as twelve or ten o’clock news‚ to catch what is going on in the world today. And even when you do catch the news a those designated time slots on TV they show what people want to see rather than what they need to know to better TV ratings. With TV it is easy to grab the attention of their audience but hard to
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The British press The press is a mirror of current events. This proves to be true when you look through any newspaper. There are a lot of photos‚ articles‚ short and long‚ that inform readers of the latest events. It has been claimed that the British read more newspapers than any other people throughout the United Kingdom. All British papers can be classified as either “quality” or “popular” papers. A “quality” paper is a serious national paper that aims at the educated reader. The best known
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Sample essay: Whoever controls the media also controls opinions and attitudes of the people and there is little that can be done to rectify this. In some countries‚ the media is controlled exclusively by large companies; in others it is the government that has this control. Often‚ in a war situation‚ one of the first casualties is the media‚ which is seized by one group or another. This gives some support to the idea that the media is a source of power and control. Whoever controls the media also
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The following is SWOT analysis is based on the case study provided of Brompton Bicycle. Brompton Bicycle has a number of strengths‚ with one of them being a fact that they are a premium bicycle brand with British heritage. They are one of only two major frame manufacturers still based in the UK‚ and they have been in full production since 1988‚ designing and building their bikes in a factory in West London. Their strength is also company philosophy that their bikes are not ‘a commodity product’
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PTLLS Assignment #1 Justify the need for keeping records and describe the types of records you would maintain. Record keeping in an educational context is important; it assists with planning; the reviewing of student progress and aids quality assurance checks. This submission has been created using our Health & Safety Executive (HSE) approved First Aid training records‚ as an example. HSE approved First Aid training record keeping is easily justified. It is mandatory to keep records of examination
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China is the world’s most populous country‚ with a population of over 1344 million‚ making China one of the greatest markets. Many countries like America or India would want to bargain with China because of the huge opportunities in different markets‚ this stimulates the development of China‚ causing a rapid economic development and modernization to occur. So I absolutely agree that modernization and economic development has had only brought positive effect
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