Identify the main environmental forces affecting British Airways by undertaking a PESTLE analysis (focus on current trends). Which ones are likely to be drivers for change in the future of the company and why? Analyse the nature of competition British Airways faces using Porters Five Forces framework. Porters five forces analysis looks at factors outside of an industry that influence the nature of competition within it‚ the way in which firms compete and the industry’s likely profitability conducted
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reflect in thoughts‚ opinions‚ and solutions based on the case. Overview The past experienced of British Airways (BA) served as a lesson that for a business venture that in order to make profit‚ it is crucial to protect the image of the brand‚ maintain a harmonious relationship between management and the workforce which can result in avoiding financial losses. British Airways (BA) introduced an electronic clocking-in system that would record employees work start and finish times from
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Background British Airways is the national airline company of the UK and one of the largest in Europe. They were formed in 1972 but faced stiff competition when Richard Branson’s ‘Virgin Atlantic’ airline company was formed in 1984. Both companies had a tense relationship with each other which ended ‘one of the most bitter and protracted libel actions in aviation history’. (Quote from www.wikipedia.org) Objectives of British Airways Like all businesses one of their objectives were to
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From each change perspective what are the key issues to understanding the wildcat strike? The key issues that brought on the wildcat strike was the discomfort of the employees‚ the imposing power of management‚ and the impending busy season. The workers have been scared for their jobs already with one in four jobs being cut. The imposing power of management only furthered the discomfort. Coming into the busy season was poor timing because everyone was preparing for that‚ then a sudden change gave
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hyPhysical Evidence Physical Evidence refers to the environment in which the service is delivered and where the service industry and customer interact. The aircraft by itself‚ the seating configuration meant to be comfortable and spacious‚ and the in-flight food provide physical evidence to the airline service. The Boeing Company and The Airbus Industry are the best commercial aircraft makers and almost all airline industries make use of one of these airlines. The seating is such that it is comfortable
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Foreign Exchange Management at British Airways The overall foreign exchange position of a co. may be complex as illustrated in the case of BA. BA does business in approx. 140 foreign currencies‚ which account for approx. 60% of group revenue & 40% of operating expenses (the rest being UK sterling). The group generates a surplus in most of these currencies. The main exceptions are the US dollar & the pound sterling in which BA has a deficit‚ arising from capital expenditure on fuel‚ which is payable
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Encourage customers to communicate. An opportunity occurs somewhere on the network every 15 seconds. Make it more convenient to register complaints. Make it truly worth their while. Market your CRM program. What more could be done for British Airways? Looking at the monthly data allows us to track any movement of a service issue in terms of complaints and defection rate. Again‚ it’s worth looking at seat allocation. It rose steadily throughout the quarter‚ peaking at 16.6% of customers
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INTRODUCTION: It was time when British Airways showed the world the future of travel with the opening of Heathrow Airports spectacular new Terminal 5. Opening on the 27th of March 2008‚ inaugurated by Queen Elizabeth (the second)‚ the terminal completely failed in the first two weeks of its operation. Insufficient staff training and testing‚ coupled with a disruption in the Terminals IT systems led to around 500 flights being cancelled. SEGEMENTED ANALYSIS (What went wrong): 1. Logistics and
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The British Airways Strikes Effects On Employee Motivation Introduction British Airways is one of the leading airline company in Europe‚ nevertheless in the last few years it has financial problems‚ talks begin between British Airways and the Unite (Britain’s biggest union) from January of 2009 to solve the problem. At the beginning‚ the relationship between the two parties was composed‚ but the milestone was in 2009 October‚ when the British Airways stated that they are going to cut the staff
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