I. Operational Effectiveness Is Not Strategy According to Porter‚ various management tools like total quality management‚ benchmarking‚ time-based competition‚ outsourcing‚ partnering‚ reengineering‚ that are used today‚ do enhance and dramatically improve the operational effectiveness of a company but fail to provide the company with sustainable profitability. Thus‚ the root cause of the problem seems to be failure of management to distinguish between operational effectiveness and strategy: Management
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BRITANNIA KHAO WORLD CUP JAO -Group E2 BACKGROUND Established in 1918‚ Britannia is a food and beverages company dealing in wide range of products including biscuits‚ dairy products & bakery products Maximum revenue share came out of biscuits i.e. 85% Brand “Britannia” was associated with health thus used the slogan “Eat Healthy‚ Think Better” Target Customer Product Customer Segmentation Category Biscuits Covered several price points and age groups of customers by offering breadth and
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Michael Porter 5 Forces Porter’s five forces of competitive position analysis is a simple framework for assessing and evaluating the competitive strength and position of a business organization that formed by Michael E. Porter of Harvard Business School in 1979. Basically‚ the concept of this theory is actually based on the five forces model that uses to determine the intensity of competition and market attractiveness. Therefore‚ strategic analysts are often to use Porter’s
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INTERNATIONAL MANAGEMENT A PROJECT REPORT ON BRITANNIA INDUSTRIES LTD Submitted to Dr. A.K.Sengupta Submitted By‚ Nivedita Birdawde MBA Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit‚ which are highly recognized throughout the country which was founded in the year 1982. Britannia is one of India’s leading biscuit firms‚ with an estimated 38% market share. Major Activity: The Company’s principal activity is the
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crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger. Britannia Tiger is accessible to all‚ being available in convenient packs priced at Rs.1 (Tikki-pack)‚ Rs. 2‚ Rs. 3‚ Rs.4‚ Rs. 5 Rs. 10 and Rs.20. R&D in Britannia has spent considerable time to develop this nutritious and delightful snack for children.
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ijcrb.webs.com SEPTEMBER 2011 VOL 3‚ NO 5 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Porter Five Forces Analysis of Pakistan Mobiles Communication Limited (Mobilink): A Critical Approach Akhtar Munir Retail Sales Officer in Mobilink. Afnan Khan Saddozai Management Trainee Officer in National Bank of Pakistan Dr.Bakhtiar khattak Chairman: Department of Business Administration‚ Gomal University‚ D‚I.Khan Dr.Shumaila Hashim Lecturer: Dept of Bus.Administration‚ Gomal University
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decrease profit potential for the seller. On the other hand‚ a weak buyer‚ one who is at the mercy of the seller in terms of quality and price‚ makes an industry less competitive and increases profit potential for the seller. The concept of buyer power Porter created has had a lasting effect in market theory. Buyer Power – Determining Factors¶ Several factors determine Porter’s Five Forces buyer bargaining power. If buyers are concentrated compared to sellers – if there are few buyers and many sellers
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1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
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CGE25101 Globalization and Business Tutorial 12 Discussion Question: The Porter’s Diamond Michael Porter put forth a theory in 1990 to explain why some countries are leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan
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2009 capking capital PROJECT REPORT ON WORKING CAPITAL MANAGEMENT OF BRITANNIA GROUP OF INDUSTRIES SUBMITTED TO PROF. TANVEER SHAHAB (Academic Coordinator) GEMA‚ New Delhi SUBMITTED BY VIKASH KUMAR MBA‚ JULY BATCH (2008-10) GEMA FINAL REPORT ON “STUDY OF WORKING CAPITAL MANAGEMENT ON BRITANNIA” SUBMITTED TO PROF. TANVEER SHAHAB (Academic Coordinator) GEMA‚ New Delhi SUBMITTED BY VIKASH KUMAR Regn. No: -08-JLDE-10504 MBA‚ JULY BATCH (2008-10) GEMA 2
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