A Project Report on Britannia Industries Ltd

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INTERNATIONAL MANAGEMENT

A PROJECT REPORT ON BRITANNIA INDUSTRIES LTD
Submitted to Dr. A.K.Sengupta

Submitted By, Nivedita Birdawde
MBA

Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit, which are highly recognized throughout the country which was founded in the year 1982. Britannia is one of India’s leading biscuit firms, with an estimated 38% market share.

Major Activity: The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products. Dairy products contribute close to 10 per cent to Britannia's revenue. Britannia holds an equity stake in Dynamix Dairy and had outsourced the bulk of its dairy products from its associate. Its main competitors are Nestle India, and the National Dairy Development Board (NDDB), and Amul (GCMMF)

Sector: Fast Moving Consumer Goods (FMCG)

Listed On:

Present Share Price as on 10th November 2010 :
BSE: 441.25 which increased by 0.05% to its previous day closing. •NSE : 441.70 which increased by 0.31% to its previous day closing.
Countries:
Exports
USA
UAE
Qatar
Bahrain
Ghana
Saudi Arabia
Kuwait
Singapore
Oman
Seychelles

History:
It was started way back in 1892 with an investment of Rs. 295. Initially, biscuits were manufactured in a small house in central Kolkata. Later, the business was acquired by the Gupta brothers and operated under the name of V.S. Brothers. In 1918, C H Holmes, an English businessman in Kolkata was taken as a partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was setup in 1924 and Peek Freans, UK acquired a controlling interest in BBCo. Biscuits were in big demand during World War II, which gave a boost to the company’s sales. The company name was changed to the current Britannia Industries Limited in 1979. In 1982 Nabisco Brands Inc., USA became a major foreign shareholder. Kerala businessman K. Rajan Pillai secured control of the group in the late 1980s, becoming known in India as the 'Biscuit King'. In 1993, the Wadia Group acquired a stake in ABIL, UK and became an equal partner with Groupe Danone in Britannia Industries Limited.

GLOBAL EXISTENCE
The Wadia Group of India along with Group Danone of France is equal shareholders in ABIL, UK which is a major shareholder in Britannia Industries Limited. GROUPE DANONE is an International FMCG Major specializing in Fresh Dairy Products, Bottled Water and Biscuits/Cereals.

BRITANNIA OVERSEAS: It is located in the Middle East and Srilanka.
Britannia in the Middle-East

In March 2007, Britannia Industries Limited formed a Joint Venture with the Khimji Ramdas Group, one of the largest and the most respected business conglomerates in the Middle East. Britannia and its Associates have acquired a significant stake in Dubai based Strategic Food International Co. LLC and Oman based Al Sallan Food Industries Co SAOG. The two companies are key regional players in the biscuits, wafers and cookies segment in the GCC markets and export their products across the world.

During the fiscal year ended March 31, 2010, it acquired Strategic Food International Co. LLC.

Britannia in Sri Lanka

29th August 2008 goes down in the history of our company as the day, when Britannia started manufacturing and marketing its products in Sri Lanka. Apart from tapping new markets...
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