Chemicals in Food Chemicals are added to food for (i) their preservation‚ (ii) enhancing their appeal‚ and (iii) adding nutritive value in them. Main categories of food additives are as follows: (i) Food colours (ii) Flavours and sweeteners (iii) Fat emulsifiers and stabilising agents (iv) Flour improvers – antistaling agents and bleaches (v) Antioxidants (vi) Preservatives (vii) Nutritional supplements such as minerals‚ vitamins and amino acids. Except for chemicals of category (vii)‚ none
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Effectiveness of Alternative Washing Detergents Using Readily Available Household Products Fruity Four: Natalie Yeo (L) Xie Qiuyang Yap Ching Yit Zhang Jingyuan CHIJ St.Nicholas Girls’ Secondary School Introduction Ever since the first synthetic detergents were developed following World War I‚ chemical detergent has become a household necessity. There are various types of laundry detergents.However‚ most of them cause severe harm to the environment‚ as well as human beings. According
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Chapter 12 Setting the Product and Branding Strategy 14-1 Copyright © 2003 Prentice-Hall‚ Inc. Kotler on Marketing The best way to hold customers is to constantly figure out how to give them more for less. 14-2 Copyright © 2003 Prentice-Hall‚ Inc. Chapter Objectives In this chapter‚ the following topics will be covered: Product Characteristics and Classifications Product Differentiation Services Differentiation Product & Brand Relationships Packaging‚ Labeling‚ Warranties and Guarantees
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Branding Strategy of Sony Ericsson in International Markets 1. Introduction In today‟s global marketplace‚ MNCs need to set up effective branding strategies in order to be competitive. Depending on the structure of the company and the products offered‚ MNCs can use different strategies. There are certain characteristics that will affect the type of strategy chosen. In order to reach economies of scale and scope‚ many MNCs standardize their branding and marketing activities. But‚ when expanding
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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Time and Tide Time and tide‚ a feature article by Tim Winton expresses the concept of belonging though his reflection and strong connection with the sea. He tells of his belonging through many techniques such as similes‚ metaphors‚ repetition‚ accumulation‚ personification‚ first person persona‚ descriptive language‚ juxtaposition‚ the use of short sentence structure and imagery. The opening paragraph uses deep emotive language of his past in which “sustains a sense of childlike wonder” keeping
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key values. Brand Positioning involves identifying and determining points of similarity and difference to ascertain the right brand identity and to create a proper brand image. Brand Positioning is the key of marketing strategy. A strong brand positioning directs marketing strategy by explaining the brand details‚ the uniqueness of brand and it’s similarity with the competitive brands‚ as well as the reasons for buying and using that specific brand. Positioning is the base for developing and increasing
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Matt Ficke Dr. Megan Gannon English 151 9/27/2012 Tide vs. Arm & Hammer Washing laundry has been a part of everyday people’s lives for a very long time. However‚ what people are struggling with now is what soap to use. In todays world the top leading companies in laundry detergent are Tide and Arm & Hammer. The laundry business is a long term industry with roots tracing back before the invention of washing machines. Both of these products have been around
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Branding: Country of origin vs Foreign branding (part 3 of the article) ... Country of origin stands for the country where a product is coming from. Countries over time have built up a profile/image on the global scale‚ which can manifest itself in either positive or negative perceptions (Warren‚ 2013) towards the country and its manufactured goods. Some countries are well known for their fine cuisine (e.g. Italian food) or favoured because of their high quality products with big reliability (German
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[pic] I. Introduction Gone were the days when washing of clothes was considered a burden not only to the person cleaning‚ but also to the environment; this is mainly because of the chemicals in some of these laundry detergents tend to break down the skin’s natural barrier and the water after being rinsed on is already considered useless. Lucky for all of us‚ Victoria Natural Herbal Laundry Powder is here. Its self-proclaimed “Super Cleaning Power” is considered to be
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