• Co-Opetition
    each other.” The new type model comes from game theory, the companies will cooperate to develop the market and product, and then they compete for market share. (Brandenburger & Nalebuff, 1995) According to the game theory of Brandenburger and Nalebuff (1995), companies should know the players and relationship...
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  • Two Strategic Schools Comparisons
    Two Strategic School Theories Two Strategic School Theories "The primary business of every business is to stay in business." (Levitt, 1962, p.1). Yet, business sustainability seems harder than ever to achieve. A key to providing an organization with a beneficial, reliable foundation possibly...
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  • No Title
    planning and key marketing strategies, to acquaint them with up-to date concepts and models and to help them learn to use strategic planning tools to achieve a company's marketing goals. SCOPE OF THE COURSE The course has a global perspective and covers marketing strategies for consumer (B2C) and...
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  • Planned and Emergent Approach Finding a Balance
    cover the importance the balance between planned and emergent approach through the framework of game theory/ net value and scenario thinking and planning. It would also incorporate the idea of chaos theory and the importance of understanding the market through certain criteria that have been learned in...
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  • Course
    planning and key marketing strategies, to acquaint them with up-to date concepts and models and to help them learn to use strategic planning tools to achieve a company's marketing goals. SCOPE OF THE COURSE The course has a global perspective and covers marketing strategies for consumer (B2C) and...
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  • The Right Game
    The Right Game: Use Game Theory to Shape Strategy by Adam M. Brandenburger and Barry J. Nalebuff Harvard Business Review Reprint 95402 HBR J U LY- A U G U S T 1 9 9 5 The Right Game: Use Game Theory to Shape Strategy by Adam M. Brandenburger and Barry J. Nalebuff Business is a high-stakes...
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  • Recommended Reading
    Chapter 01 • Porter, M.E. (1996). What is strategy? Harvard Business Review, 74(6), 61–78. For an insight into the debate on deliberate and emergent strategies see: • Pascale, R.T. (1984). Perspectives on strategy: the real story behind Honda’s success. California Management Review, 26(3)...
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  • 1 - Competition and Business Strategy in
    Pankaj Ghemawat Competition and Business Strategy in Historical Perspective A review of theories of competition and business strategy over the last half-century reveals a fairly linear development of early work by academics and consultants into efforts to understand the determinants of industry profitability...
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  • Financial Markets Approached by Game Theory
    Otman Javier Gordillo To what extent game theory is a helpful approach to the financial markets Game theory is the science that mathematically captures the behaviour of agents (humans, nations or animals) in strategic situations (when the individual success depends on the choices of others players)...
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  • Cemex
    Clustering, To Read: Brandenburger and Nalebuff, “The Right Game: Use Game Theory to Shape Strategy,” HBR, July-Aug. 1995 Hagel, Brown & Davison, “Shaping Strategy in a World of Constant Disruption,” HBR, Oct 2008. Harreld, O’Reilly & Tushman, “Dynamic Capabilities at IBM: Driving Strategy into Action,” CA...
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  • Game Theory
    The Right Game: Use Game Theory to Shape Strategy by Adam M. Brandenburger and Barry J. Nalebuff Harvard Business Review Reprint 95402 [pic] HBR JULY -A UGUST 1 99 5 The Right Game: Use Game Theory to Shape Strategy by Adam M. Brandenburger and Barry J. Nalebuff published their book Theory...
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  • The Right Game
    Summary of The Right Game: Use Game Theory to Shape Strategy by Adam M. Brandenburger and Berry J. Nalebuff Companies can succeed spectacularly without requiring others to fail. And they can fail miserably no matter how well they play if they make the mistake of playing the wrong game. The essence...
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  • hoc tap
    Article No 3 Media Convergence and Business Ecosystems Nabyla Daidj, Ph.D. Institute Telecom Telecom Business School, France Head of Department of Management, Marketing and Strategy Keywords Apple, Google, Microsoft, convergence, diversification, strategic alliance, business ecosystem Abstract ...
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  • Value Creation and Value Chain and Value Acquisition
    influence the strategy of a firm? Strategy is a concept that has been widely studied and analyzed by a number of economists for example (such as) Michael Porter of Harvard who published several articles such as “What is Strategy”(1996) but also Gary Hamel of London Business School with his article “The search...
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  • Haze
    Journal is currently published by John Wiley & Sons. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission...
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  • Strategy under uncertainty
    Title: Strategy Under Uncertainty , By: Courtney, Hugh, Kirkland, Jane, Viguerie, Patrick, Harvard Business Review, 00178012, Nov/Dec97, Vol. 75, Issue 6 Database: Business Source Premier Strategy Under Uncertainty Contents Four Levels of Uncertainty Tailoring Strategic Analysis to the Four...
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  • Strategy: the U.K. Credit Card Industry in the Late 1980's
    started operating the card business in 1966. It didn't seem a profitable business at the beginning but the major banks were concerned that due to the use of the credit card, the logo of Barclay was appearing everywhere. The main sources of income in the credit card business were the interest paid on debt...
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  • Dynamic Capabilities of Firms
    by the firm's asset positions (such as the firm's portfolio of difficult-to-trade knowledge assets and complementary assets), and the evolution path(s) it has adopted or inherited. The importance of path dependencies is ampled where conditions of increasing returns exist. Whether and how a firm's competitive...
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  • ang thatlife
    EES&OR483 Strategy and Marketing Primer (version 3.0) This set of "crib notes" is a review of marketing and strategy tools and concepts that you may find useful for your project in EES&OR 483. The intention is not to give you more work or reading material, but rather to provide you with an aid...
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  • Marsh Hsbc: Every Business Needs an Angel
    Insurance Brokers (Asia-Pacific) Ltd.2 – somebody bought us out?! Nobody told us! (2) Purposes of report Applying the Co-opetition model3 and the Game Theory,4 I would like to take advantage of this project exercise to try to find out some of the hidden ‘Whys’ and ‘Whats’ leading to the acquisition, which...
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