A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s
Premium Coca-Cola Pepsi Brand
has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such as competitive‚ winners‚ strong‚ and better than the rest. This also is a way for Nike to obtain credibility
Premium Nike, Inc. Brand Athletic shoe
LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
Premium LVMH Luxury good Marketing
look. Our passion for innovation‚ performance‚ style and a sense of premium is encapsulated in the ’because you’re worth it’ philosophy. Our core values are supported by our strong investment in scientific research and technology. Over a third of the L’Oréal Group’s total turnover in this country is generated by L’Oréal Paris‚ making it the company’s largest division in the UK. Today there are strongly established L’Oréal Paris brands across all of the key areas of the beauty market‚ including
Premium L'Oréal Cosmetics Mascara
begun but I knew it was going to be another long and tough one. I glanced over to my left‚ where I saw my captain shouting to wake everybody up for the strenuous battle ahead. I could see the fear in everybody’s eyes as they moved about and I could sense how tense they all were. We ate our breakfast pretty much straight away but I wasn’t too excited about that though. We had oats again which were so bland. I tried to tell my brain that they were tasty but that had no chance of working. Just thinking
Premium Light Cannon Gun
Term Project: Brand Repositioning Brand management 10/21/2011 Submitted To: Prof. S. Balasubramanian Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik
Premium Brand Brand management
growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest‚ academic researchers and telecommunication industries have explored a number of different brand-related topics in recent years‚ generating scores of papers‚ articles‚ research reports‚ and books. Brands serve several valuable functions. At their most basic level‚ brands serve as markers for the offerings of a firm. For customers‚ brands can simplify choice
Premium Brand Brand management Branding
Brandon Senses Lab Data: Smell Substance Tested | Ashley | Brandon | Clove | 50 Seconds | 43 Seconds | Peppermint | 1 minute 43 Seconds | 2 minutes 10 seconds | Taste: Sweet Salty Bitter Sour Allergies: No for Ashley or Brandon. Hearing: Distance using the Clock Ear Tested | Ashley | Brandon | Right | 92cm | 83cm | Left | 81cm | 87cm | Clock Position Test | Replied Location | Actual Location | Ashley | Brandon | Front of the
Premium Taste Visual acuity Olfaction
BRAND AUDIT REPORT 2012 Submitted To: Sir Goher Raza Submitted by:Sagar Paryani and Sarah khan Chandio Dated: 15-12-2012 By BBA-7 TABLE OF CONTENTS PAGE # TABLE OF CONTENTS.................................................................................................... 2 CHAPTER 1 BRAND INVENTORY 1.1 INTRODUCTION ........................................................................................................
Premium Coca-Cola
Brand Life Cycle The three phases through which brands pass as they are introduced‚ grow‚ and then decline. The three stages of the brand life cycle are the introductory period‚ during which the brand is developed and is introduced to the market; the growth period‚ when the brand faces competition from other products of a similar nature; and‚ finally‚ the maturity period‚ in which the brand either extends to other products or its image is constantly updated. Without careful brand management‚ the
Premium Brand Brand management