• Pepsi Blue
    They created the berry flavor after testing tastes of over a hundred other flavors over a nine month long span to compete with rival Coca Cola’s Vanilla Coke. A lot of drinkers said that the flavor o the Pepsi Blue was identical to cotton candy with an aftertaste of berries. Some said it tasted like raspberry...
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  • Mango Juice Marketting
    soft drink market by buying out local brands Thumps Up. Limca and Gold Spot from Parle Beverages. Pepsi, although started a couple of years before Coca cola in 1991, has a lower market share today. It has bought over Mumbai based Dukes range of soft drinks brands .Pepsi has been targeting it’s products...
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  • Market-Study-of-Mango-Juice-in-Hindusthan-Coca-Cola
    soft drink market by buying out local brands Thumps Up. Limca and Gold Spot from Parle Beverages. Pepsi, although started a couple of years before Coca cola in 1991, has a lower market share today. It has bought over Mumbai based Dukes range of soft drinks brands .Pepsi has been targeting it’s products...
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  • Franchising
    referred as Coke, a registered trademark. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke of The Coca-Cola Company in the United States since March 27, 1944 The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name Caffeine-Free...
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  • Coca Cola Marketing Plan
    largest bottler compare to other. * More than billions sales are happening and also over 180 countries enjoying U.S products because of the strong brand name not only that People can get buy coca cola product by easy ways such as supermarket, food court even in fast food shop. * U.S Coca-Cola Company...
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  • Aala Coke
    Institute of Information & Technology, University Of The Punjab, Lahore. 5. TABLE OF CONTENTS Executive Summary 06 Introduction 07 Brands 08 The Coca-Cola Story 09 New Coke to Present 10 Coca-Cola IN Pakistan 12 Community Involvement 14 Marketing Involvement 14 Uncontrollable Elements 15 Methods of Doing...
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  • Burger King
    Table of Contents Origin and genesis of the brand 1 Timeline 2 About 3G Capital 5 Promoters 6 Head Quarter 8 BURGER KING PRODUCT PORTFOLIO 10 Ancillaries 13 Breakfast 14 Flame-Broiled Burgers 17 Chicken Sandwiches 21 Other Favorites 22 Salads 24 Side Items 25 Drinks 26 Desserts...
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  • Brands
    Sunfill : RIP (2001-2005) Brand : Sunfill Company: Coca Cola Brand Count : 191 Sunfill was Coca Cola's foray into the Soft Drink Concentrate market in India. Globally it was the company's first foray into the powder concentrate segment. This good product died after 4 years primarily because...
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  • Analisis Interno Femsa Coca Cola
    ANALYSIS Strengths--Brand name reputation-Great variety of products-Bottling-Consistent powerful logo display. Weaknesses--Lack of understanding of cultural differences and consumer behaviour-Packaging-Lack of financial resources by regional bottlers. Opportunities--Increased brand recognisability and...
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  • Marketing Plan
    its improved product that will bring energy drinks into new heights. We created Coke 100, the very first soft drink that gives the same punch every energy boosters contain but still have the refreshing goodness every Coke-lover wants. We are preparing to serve our target market that comprises of teenagers...
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  • Pepsi
    INTRODUCTION At the 20's and 30's in the 20 century, Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance...
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  • Branding
    Successful Brands Built on Successful Products It is evident that today’s consumer markets are very competitive. Companies are trying to fight for every consumer they can. With the consumer having so many choices to choose from when it comes to a particular product or service, brands are in a...
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  • Coca cola
    the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. It has already ventured regionally out of Atlanta to other states of United...
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  • Tccc Business Strategy
    high which means that the threat of other companies successfully entering into the industry is low and this has been a big advantage for the company. Brand loyalty is another. People today in general are becoming increasingly aware of a healthier lifestyle in light of new information regarding nutrition...
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  • Economic Issues Related to Coca Cola
    analysis is best used for mainly business and strategic planning, marketing planning and product development. These factors determine the success and failure of a business. The results of a PESTLE analysis are used to inform a SWOT (strengths, weaknesses, opportunities and threats) analysis which will identify...
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  • Brand Extension
    INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION……………………………………………...
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  • Pepsi Presentain
    (continue…..) * 10. Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team is just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. * 11. Rivalry with Coca-Cola According to Consumer...
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  • coca cola
     A Project Study Report On Training Undertaken At -------------------(BRAND PROMOTION)-------------------- Submitted in partial fulfillment for the Award of degree of Master Of Business Administration Submitted By:- Submitted To:- MUKESH BANJARA...
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  • cols
    in the United Kingdom in February 2004, with a huge promotional budget. The new brand was backed by £7 million pounds worth of a promotional campaign to support its launch. Coca Cola had initially developed the Dasani brand in the United States in an effort to capture the lucrative bottled water market...
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  • Coca-Cola
    established in 1886 and headquartered in Atlantic. It is currently the world’s largest beverage company with products that includes Coca-Cola, Diet Coke, Sprite and Fanta. The Company's presence worldwide was growing rapidly, and year after year. New beverages joined the Company's line-up, including...
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