profitable corporations in the United States are the Atlanta‚ Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes‚ either or neither may appeal to you or seem sweeter (Inforefuge.com. 2011)
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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INTRODUCTION Invented in 1886 by John Pemberton‚ Coca Cola recipe has a long history behind. In this days Coca Cola brand is recognize around the world. Everyone can identify the brand from products such as: Fanta‚ Sprite‚ Diet Coke or Dr. Pepper. During the years the company come up with different slogans for the products such as: “Coke is it”‚ “Catch the Wave”‚
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role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market before Coke. Due to the strict regulations
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beverages. When an organization is that big‚ has that sort of worldwide presence‚ and boasts what is perhaps the most well-known brand ever‚ you can bet that a multitude of IT systems are constantly churning in the background‚ not only keeping the organization running‚ but also keeping it running ahead of the competition. To support internal collaboration efforts‚ Coke created something it calls its Common Innovation Framework‚ a Web-based system that combines project management capabilities with
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saving money by reducing expenses associated with supply chain activities. Thus‚ in this case it support a below the line strategy. Question 2 Why standardization so important in supply chain management? Coke is developing its own set of software services for bottler to use. Do you think Coke charges the bottlers for these software services? Why or why not? Answer: Standardization means‚ the condition in which a standard has been successfully established or to make activities of the same
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Marketing strategy differentiation. Where as Coca Cola Marketing Strategy focused on American way of life which make brand as part of day to day needs where as PepsiCo adopted youth drink approach which accepted by consumers easily. By 2001 both companies adopted complete new Strategy to create differentiation . PepsiCo focused on Cricket and Bollywood stars to woo consumers whereas Coke kept it as drink for happy moments with rural
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Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11‚ 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt)‚ (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions‚ (c) discuss which financial ratios to utilized while examining the company’s most
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Mid Exam Assigment Coke Versus Pepsi‚ 2001 Analysis Company Background The Coca-Cola Company : In 2000‚ Coca-Cola Company’s (KO) annual sales were $20‚5 Billion and its market value reached $110‚1 Billion. The company was the largest manufacturer‚ distributor and marketer of soft-drin concentrates and syrups in the world‚ and also marketed and distributed a variety of non carbonated-beverage product‚ which included minute maid orange juice‚ Fruitopia‚ Dasani bottled water‚ and Nestea‚ among
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around the world with the aim of increasing sales of the company’s flagship product Coca-Cola. The report discuses the about the Coca-Cola Company‚ its various campaigns launched over the years and the role played by these campaigns in enhancing the brand image of Coca-Cola. The report focuses on the "The Brrr effect" launched in 2007 by Coca-Cola. The latest campaign is based on a spontaneous ‘Brrr’ expression‚ a feeling of refreshment that is experienced after sipping an icy cold Coca-Cola. The report
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