1. BOSU has used a few types of competitive advantage`s principles in order to defeat copycat products. BOSU created a new product and locked in customers and buyers by establishing alliances with trainers. BOSU`s marketing strategy created market entry barriers. 2. Information systems played a key role in BOSU`s success. Fitness Quest maintains a database of trainer data. It uses that database for email and postal correspondence as well as for other marketing purposes. Fitness Quest was crucial
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competitive advantage has BOSU used to defeat copycat products? Bosu has successfully used the principles of product enhancement‚ customer lock-in‚ raising entry barriers‚ and alliances to defeat copycat products 2. What role did information systems play in your answer to question 1? Information systems were very important. The database of trainer data was used extensively to help create and maintain the close relationship Fitness Quest desired with their trainers. 3. What additional
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principles of competitive advantage in Figure 3-7. Which types of competitive advantage has bosu used to defeat copycat products. 2. What role did information systems play in your anser to question 1? 3. What additional information systems could fitness quest develop to creat barriers to entry to the competition and to lock in customers? 4. In 2004‚ Fitness quest had alliances with trainers and its main competitor had allinaces with major retailer. Thus ‚ both companies were competing
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Business Process Management Company: Bosu Fitness Industry: Exercise Equipment Industry Author: Date: Overview The Bosu balance trainer was invented in 1999 by David Wreck the name Bosu means “Both Sides Utilized” because this exercise equipment has two sides. The two sides of the exercise equipment can be used for training with any kind of work out fitness. Bosu reflects a philosophy in athletic conditioning that focuses on balance; balance is the foundation on which all other performance
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Case Study: BOSU Balance Trainer - Only the presenting team needs to submit the answers to the following questions‚ (individually‚ but you can use the same file –other than the team evaluation). The rest of the class should be prepared to participate in the discussion/presentation. 1. Review the principles of competitive advantage in Figure 3-12. Which types of competitive advantage has BOSU used to defeat copycat products? 2. What role did information systems play in your answer to question
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Personal Trainer Personal trainers are responsible for training individuals and developing a healthy workout regimen for all their clients. They often work with different muscle groups and combine this knowledge with cardiovascular training to provide their clients with the best exercise program possible. They may demonstrate various exercises and improve their client’s technique. They work either in a client’s home or a gym. Personal trainers conduct fitness consultations and assessments.
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There are two types of training that fall under the umbrella of “sales training.” The first is teaching the mechanics of sales: how to go about selling in the general sense‚ with an emphasis perhaps on the sales techniques that work best for your industry. The second is company-specific training: details about your products and services‚ the sales process that your team is expected to use‚ tools and resources‚ etc. Every salesperson‚ no matter how experienced‚ can benefit from both types of sales
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SUPER SERVICE! A two day training programme for Junior Customer Service Officers Table of Contents Day One Agenda Icebreaker : Marooned Session One : Course Introduction Session Two : The Heart of the Matter - Giver or Taker - Connecting Heart and Soul - Presentation and Debrief - Positive Energy Session Three : Serving Up Your Best - Characteristics
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I visited WebMD‚ the article I found was titled How to Pick a Great Personal Trainer written by Sarah Gleim. The article contains subjects that pertain to chapter twelve and thirteen. For example‚ in chapter thirteen we discused careers in health and fitness. One of the professions we covered was a personal trainer. Wether it was the academic requirements or the personal qualities that make up a good personal trainer. The writer quotes Steve Steinberg who is the owner of Black Belt Fitness Personal
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The profession I have chosen for my career is a Personal Trainer. A personal trainer is a fitness professional who helps clients achieve fitness goals and a healthy lifestyle. I chose it not because I had to but because it is something that I am extremely passionate about. I am in a fitness environment on an almost daily basis. I have the capability of making fitness a fun activity for my friends and motivate them to incorporate a healthy fitness routine in their everyday lives. I already have
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