marketing activities in order to compete and to survive in the competitive business. After a few days of discussion‚ four of us decided to choose company in airline service sector. The reason we are choosing this sector is because we found out its interesting and attractive part. As a result‚ we had finally choose the AirAsia Sdn Bhd airline. The reason why we choose this company is due to its luxury and satisfied service that we had experienced and this had inspire us want to know more about this
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Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) has successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region 1. Operation effectiveness and outstanding efficiency One of the Air Asia strategies to solve the current
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AirAsia is a budget airline that is popular with the slogan‚ ’Now Everyone Can Fly’. With this slogan reflects an airline AirAsia to consumers at lower and middle class. Various services that have been provided by AirAsia which is reserve your service‚ payment service‚ checking service‚ inflight service‚ Insurance AirAsia‚ AirAsia credit card and others. Malaysia Airlines (MAS) is the first airline in Malaysia‚ which since 1970 has more. In the year 2005‚ Malaysia Airlines reported a loss of RM1
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Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
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The Board of Directors at Staples is comprised of eleven members. “The eleven nominees include two directors who joined the Board within the last two years‚ four nominees that joined the Board within the last seven years and five nominees that have served on our Board at least 15 years” (Staples‚ Annual Report‚ 16). The eleven members are listed below. Next his or her name is how long they have been on the board. Under each name is a short biography of the member along with valuable contributions
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The Role of Boards of Directors in Corporate Governance: A Conceptual Framework & Survey∗ Ren´e B. Adams‚† Benjamin E. Hermalin‚‡ and Michael S. Weisbach§ e April ‚ Abstract This paper is a survey of the literature on boards of directors‚ with an emphasis on research done subsequent to the Hermalin and Weisbach (2003) survey. The two questions most asked about boards are what determines their makeup and what determines their actions? These questions are fundamentally intertwined‚ which
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Board of Directors Apple’s Board of Directors (BOD) is composed of seven members. Out of the seven directors‚ six of them are males; Steve Jobs age 54‚ William Campbell age 69‚ Arthur Levinson Ph.D. age 60‚ Ronald Sugar age 61‚ Millard Drexler age 65‚ and former vice president Albert Gore Jr. age 62 and one is a female Andrea Jung age 51. The average age for the board is 60 years old. The members of the board bring into Apple a vast experience from retailing‚ governmental‚ engineering and technological
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1. Topic: Effective Board of Directors 2. Six Steps to Building an Effective Board By:Bruce R. Evans 3. Summary: The author Bruce R. Evans is a managing partner in Summit Partners’ Boston office. He has also been a member of more than 25 boards‚ which include 10 public company boards. He claims that when a Board is working effectively it is a big part of the company’s success. However‚ an ineffective board can be distracting and cause liabilities for the company. Through his experiences
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Lydia Butler Board of Directors Apple A. Board of Directors 1. William V. Campbell Chairman Intuit‚ Inc. (external) 1983 Tim Cook CEO Apple (internal) 2011 Millard S. Drexler Chairman and Chief Executive Officer J. Crew (external) 1999 Albert Gore‚ Jr. Former Vice President of the United States (external) 2003 Andrea Jung Chairman and Chief Executive Officer Avon Products‚ Inc. (external) 2008 Arthur D. Levinson‚ Ph.D. Chairman and Chief Executive Officer Genentech
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